I was reading an interesting post today over on Marketing Pilgrim about picking the right social network. It brought up some interesting statistics that I think any Social Media Marketer needs to be paying attention to. If you have never done any Social Media Marketing then it would be a good idea to take a look as well.
I want to take a closer look at what social communities can do for an individual and business owners, and give my two cents.
I have experimented with almost every single social network and community out there. Some I really like, and some I think are pretty worthless and a waste of time. With that said, I have received some amount of traffic from each social site I am a part of. I was even contacted by a person (now a client) about some Reputation Management issues he was having through a less known social community that in a year I maybe have received 50 total visits. With everything said and done this client is worth about 15k a year to me. What if I decided to snub that smaller social community? I would have never met that current client, and lost out on business he has brought to me.
Have I got you thinking about social communities (even smaller ones) in a different light now? Even if they will not do much for you traffic wise, they will help you with branding, as well as your online reputation. I really do not feel that a business should limit themself to just one social community. I feel this way for the same reason I feel business owners should not snub My Space just because they have thoughts of it being a place for teenagers, or kids to hook up. There have been rock bands that have been made because of My Space.
My point here? Do not limit yourself to just one social community. Sure you can focus on a couple that you feel are a better fit for your business (and put more time and effort mostly on them) but I suggest doing everything you can to get the word out about your business - everywhere!
One last tip - Make sure you are taking the time to fill out the profiles from every one of the social networks you are a part of. People will be more willing to trust you (and believe you are who you say you are) when you have a more complete profile with pictures, website and contact information.The whole point of these communities is to connect people, so make sure they can!