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New in the Neighborhood: Startup Lessons With Neighbor CMO Preston Alder (#016)

having that vision of where we need to take it and what we need to do to get there, and then the discipline to actually execute on that has been a great asset for neighbor.

Welcome to the the 97th Floor Mastermind Interview Series where each week we sit down with one of the makers, thought leaders, and visionaries behind the biggest and/or up-and-coming brands around. We talk about everything from business and marketplace insights to personal journeys and successes, to failures and legacy.

In this episode we’re talking to Preston Alder, CMO and Co-Founder of Neighbor, about his experiences creating the world’s first “Airbnb for storage.” Sharing insights and recounting lessons learned along the way, Preston talks about what entrepreneurs can expect when they’re breaking new ground.

Show Notes

0:10 About Neighbor

5:44 Growing a company

10:49 Preston’s background

11:48 The founders of Neighbor

14:13 Support from his wife

16:09 Using youth as an advantage

18:35 Hunger to learn

21:31 Having the motivation to keep going

23:05 Next milestones and expanding outside of Utah

24:57 What keeps Preston up at night

27:11 What to do about competition

28:30 Preston’s legacy

Links and Resources Mentioned

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Shante Schroeder

Shante is the Director of Marketing & Communications at 97th Floor.

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