I am not telling you to stop using the search engine Google anymore, but I am trying to help you understand what Google wants to happen with the use of their name.
They want media companies/organizations to stop referring to searching the web as "googling" or "go google it". (They have legal documents to back it up as well) I have just one thing to say about this; WHY?
I have been on about 10 forums today talking about this, and read a number of comments (pro and con) about Google doing this. I am still trying to figure out how this could ever be bad PR? I have seen the examples of Xerox and people "making a Xerox on thier HP Printer" but even so ... has that ever hurt Xerox?
The real problem is Google is starting to become as big as Microsoft and turning into them when they say they live by the "do no evil" motto.
What I think should happen is this; Google should spend more time and PR energy fixing Pay Per Click Fraud with their Adsense/Adwords programs. I said this before but I don't think Yahoo would ever mind someone "Yahooing" Do you? I would love to hear your comments!