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97th Floor Blog

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10-Minute Internal Link Audit + Free Template

Want a quick and easy way to boost rankings for your target keywords while also improving user experience on your site? Look no further than an internal link audit centered around low-hanging fruit opportunities.

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3 Tips for Winning at Local SEO in 2018

If you’re familiar with SEO, then you’re probably familiar with the statistic that there are 2 trillion searches on Google every year, which boils down to about 40,000 searches every second. However, many people do not realize that out of 2 trillion searches, 46% are local, which equates to roughly 920 billion local searches every year.

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Marketing’s a Jungle; We’ll Be Your Guide

Picking an agency partner is scary.

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The Burger Dilemma: A Comparison of In-House vs. Marketing Agency Costs

At first glance, comparing value is pretty easy. For example, if one restaurant is offering a $13.00 burger and another has one for $7.00, then it doesn’t take an economist to see which is the better option.

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Reap and Sow: Enjoying the Fruits of SEO

We get it. You want results and you want them now. Whether it’s higher monthly traffic, more conversions, or improved keyword rankings, you want to see your money working for you. It’s understandable. Throwing your money into the proverbial black box of SEO can be daunting, since search engine optimization is often a complex process and you don’t know how or when your money will turn into results on the other side. But just how long will those results take to manifest themselves? Will your investment pay off?

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