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97th Floor Blog


Reasons You Might Be Experiencing Organic Traffic Drops

You come into work one day and follow your daily routine. As an SEO marketer, the top of your to-do list each day is checking on organic traffic. Let’s say you come in on a Monday and haven’t checked on traffic over the weekend. You pull open analytics and see that the site has experienced a 30% drop in organic traffic. You panic. What went wrong?

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Who’s Your Audience: Leveraging Facebook Analytics

Facebook knows a lot about you – like your age, gender, income and even whether you rent or own a home. You thought you were the expert Facebook stalker!

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[Vlog] 5 Factors for Proper Forecasting

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[Webinar] Heat Mapping and Turning User Metrics into Actionable CRO Data

With heat mapping and user tracking, improving your online revenue is now a science more than just an art. In this webinar we show you how to track the right user metrics and then turn that data into actionable sales funnel improvements. Taught by Campaign Manager Cameron Johnson.

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[Webinar] Blocking Spam Traffic Efficiently with Google Analytics

One you determine what metrics to track and measure against, ensuring your data sets are free from unwanted and unnecessary “extra” or spam is imperative. In this webinar we focus on how to set up Google Analytics to do the heavy lifting and thereby provide peace of mind that comes from pulling clean and accurate reports. Taught by Campaign Manager and Google Analytics expert Barrett Dastrup.

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