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97th Floor Blog

insights

Read: 4 minutes

May 22, 2023

Delivering Value in One-Off Advertising Campaigns

Read: 15 minutes

May 9, 2023

Upper-Funnel Advertising in Cybersecurity: Analyzing 4 Outliers

Read: 9 minutes

Feb 22, 2023

Backlinks at Scale: Pushing the Boundaries of SEO through Omni-Channel Campaigns

Read: 6 minutes

Feb 21, 2023

Building an SEO/Dev Collaboration that Moves SEO Forward

Read: 5 minutes

Feb 21, 2023

3 Ways Enterprise SEOs Win Leadership Buy-In

Read: 7 minutes

Jan 2, 2023

97th Floor: Our Unique Team Structure

Read: 3 minutes

Dec 22, 2022

Happy Holidays: #BehindEveryNumber

Read: 14 minutes

Oct 24, 2022

8 Essential Lessons for C-Suite Marketing Leaders from Mastermind 2022

Read: 6 minutes

Jun 13, 2022

Is Google a Dangerous Monopoly?

Read: 6 minutes

Jun 3, 2022

Pride Month: Celebrating Our LGBTQIA+ Voices

Read: 10 minutes

Mar 30, 2022

Conversion Rate Optimization Isn't What You Think

Read: 13 minutes

Mar 1, 2022

AI's Role in the Future of Content Marketing

Read: 10 minutes

Feb 11, 2022

SEO For Sites of Massive Scale

Read: 7 minutes

Jan 20, 2022

The Pro Sports Playbook for Experiential Marketing

Read: 2 minutes

Dec 20, 2021

Introducing CharityLabs—97th Floor’s Charity Arm

Read: 13 minutes

Nov 20, 2021

Fortune Favors the Boldest Brands

Read: 2 minutes

Oct 5, 2021

5 Ways to Customize Stock Photography for Your Brand

Read: 13 minutes

Sep 27, 2021

Taylor Swift is the world's best content marketer

Read: 5 minutes

Sep 16, 2021

The UX Trifecta: Personas + CRO + Usability Testing

Read: 3 minutes

Mar 5, 2021

Google ditches third-party cookies, now what?

Read: 2 minutes

Feb 4, 2021

Introducing the 97th Floor Investing Program

Read: 5 minutes

Jan 27, 2021

6 steps to a 6X increase in non-branded traffic

Read: 5 minutes

Dec 17, 2020

Turn keyword research into keyword mapping (and double organic traffic)

Read: 3 minutes

Dec 4, 2020

Really Google? Here’s what we know about Google’s 2020 December Core Update

Read: 4 minutes

Nov 19, 2020

Haven't you had enough uncertainty in 2020? CRO can fix that.

Read: 5 minutes

Nov 18, 2020

There’s still time for SEO to save your holiday marketing, here’s how

Read: 5 minutes

Nov 17, 2020

Why you should email early and often this holiday season

Read: 4 minutes

Nov 16, 2020

2020’s unique advertising holiday season ad strategy

Read: 8 minutes

Nov 12, 2020

Is holiday shopping cancelled too? 52% of shoppers say they’re going online, possibly forever

Read: 5 minutes

Oct 29, 2020

How Zhou, a D2C brand, entered Target stores and immediately increased in-store sales by 27% with Facebook Ads

Read: 11 minutes

Oct 9, 2020

Every dirty detail from the Trump and Biden digital marketing campaigns

Read: 9 minutes

Sep 17, 2020

How to snag that stubborn keyword by targeting a smaller one (2X traffic case study)

Read: 3 minutes

Sep 3, 2020

Google Search Terms report swipes data (and ad dollars) from advertisers

Read: 3 minutes

Aug 28, 2020

What marketers need to know about a possible Apple search engine

Read: 9 minutes

Aug 26, 2020

Visual storytelling: 7 tips to bring your brand to life

Read: 13 minutes

Aug 20, 2020

How a "boring" SaaS company 3Xed leads by destroying printers

Read: 13 minutes

Aug 5, 2020

How to make marketing metrics matter: 17 metrics to drive bottom line success

Read: 11 minutes

Jul 30, 2020

The six disciplines of SEO

Read: 9 minutes

Jul 21, 2020

What is SEO in marketing? And why it's more relevant in 2020

Read: 12 minutes

Jul 14, 2020

MozCon 2020 topical recap with clear next steps

Read: 5 minutes

Jun 30, 2020

This holistic marketing strategy increased qualified leads by 48% in a competitive tech market

Read: 11 minutes

Jun 25, 2020

The definitive guide to building bullet-proof buyer personas

Read: 6 minutes

Jun 17, 2020

Increase your revenue by 29% in 18 days? It’s not a magic bullet — it’s CRO

Read: 7 minutes

Jun 9, 2020

What Most People Get Wrong about CRO

Read: 5 minutes

Jun 3, 2020

Page Experience: The Major Ranking Signal SEOs Will Be Chasing For the Rest of 2020

Read: 4 minutes

May 19, 2020

No Conversions? Your Facebook Ads Aren't the Problem

Read: 2 minutes

May 18, 2020

Jasmin Bennett Wins 'Marketer of the Year'

Read: 7 minutes

May 14, 2020

What Great Content Marketing Looks Like Right Now (and how you can replicate it)

Read: 5 minutes

May 11, 2020

May 2020 Core Update: The Winners, The Losers, and What You Can Do Now

Read: 4 minutes

Apr 22, 2020

Google is Ready to Take on Amazon's Product Search. Are You Ready Too?

Read: 9 minutes

Apr 16, 2020

Marketing Automation Tips During a Global Pandemic

Read: 4 minutes

Apr 14, 2020

Today We Fed 133 Healthcare Workers in Utah, Here’s How You Can Too

Read: 6 minutes

Apr 8, 2020

SEO During a Pandemic: Google My Business and SEO Strategy Tips

Read: 4 minutes

Apr 1, 2020

State of 97th Floor During COVID-19

Read: 5 minutes

Mar 30, 2020

SMBs Guide To Getting Everything Out of Google's $340 Million in Ad Credits

Read: 7 minutes

Mar 26, 2020

How Small Businesses can Get the Most out of Facebook’s $100 Million Grant

Read: 2 minutes

Mar 19, 2020

The “Human Algorithm” and Knowing What Makes Your Market Tick

Read: 2 minutes

Mar 18, 2020

Semantic Analysis: Advocating for your Customers

Read: 2 minutes

Mar 17, 2020

Search Intent: You Don’t Always Know What You Think You Do

Read: 4 minutes

Mar 16, 2020

Authentic Content: Your Customers Are Just Like You

Read: 5 minutes

Feb 25, 2020

The Six Things SEOs Need to Understand About the Post-Spot-Zero World

Read: 3 minutes

Jan 22, 2020

Spot Zero Is No More. Here's What You Need To Know And Do.

Read: 4 minutes

Jan 9, 2020

97th Floor is Going Up

Read: 2 minutes

Dec 3, 2019

#20Helps 2019. An Invitation to Connect.

Read: 11 minutes

Nov 18, 2019

The 9 On-Page Optimizations We Use To Touch Up Old Content

Read: 12 minutes

Nov 7, 2019

How to Perform Your First Log File Analysis

Read: 5 minutes

Sep 20, 2019

Choosing The Right Paid Media Mix in a Digital World

Read: 6 minutes

Sep 10, 2019

Sick of blue hues? 15 branding colors that aren’t shades of blue

Read: 6 minutes

Sep 6, 2019

Navigating a Website Migration: 3 Things You Need to Know

Read: 6 minutes

Aug 29, 2019

“Data Driven” is a Cop-Out: Why Spreadsheets Shouldn’t Dictate Strategy

Read: 2 minutes

Aug 14, 2019

97th Floor Makes Inc. 5000 Four Years in a Row

Read: 3 minutes

Dec 20, 2018

Evolving Along with Your Audience: Insights Into Change With Real Salt Lake’s Creative Director of Content and Digital Tyler Gibbons (#024)

Read: 3 minutes

Dec 13, 2018

Innovation Ongoing and Other Business Insights With HZO CEO and President Simone Maraini (#023)

Read: 9 minutes

Dec 6, 2018

I Hate My Job - 3 Reasons I Quit My Job and Started at 97th Floor

Read: 3 minutes

Dec 6, 2018

Long Story Short: Connecting with Clients Through Storytelling With Vivint Solar Vice President of Marketing Miranda Barnard (#022)

Read: 4 minutes

Dec 5, 2018

Everything Sucks, and I Hate It

Read: 3 minutes

Nov 29, 2018

Daredevil: Learning to Embrace the Dangers of Entrepreneurship With Four Foods Group COO Josh Boshard (#021)

Read: 3 minutes

Nov 22, 2018

Know Thyself: Understanding Your Strengths (and Hiring for the Rest) With Motivosity CMO Joe Staples (#020)

Read: 3 minutes

Nov 15, 2018

The Last Time’s the Charm: Trying Until You Succeed With Wooly CEO Scott Paul (#019)

Read: 7 minutes

Nov 14, 2018

The People of 97th Floor: Working with the Best

Read: 3 minutes

Nov 8, 2018

Being Comfortable with Being Wrong: How Mistakes Can Drive Success With Owlet CEO Kurt Workman (#018)

Read: 7 minutes

Nov 7, 2018

Tool Time: 19 Tools To School The Fools

Read: 3 minutes

Nov 1, 2018

Fawn Design’s Jenny Wecker and the Long Road to Overnight Success (#017)

Read: 3 minutes

Oct 31, 2018

How to Give Feedback to Graphic Designers

Read: 8 minutes

Oct 25, 2018

Medic Update: What We've Learned Thus Far

Read: 3 minutes

Oct 25, 2018

New in the Neighborhood: Startup Lessons With Neighbor CMO Preston Alder (#016)

Read: 3 minutes

Oct 18, 2018

Data Plot: Finding the Story in the Numbers With Grow CMO Mike Ward (#015)

Read: 5 minutes

Oct 17, 2018

10-Minute Internal Link Audit + Free Template

Read: 4 minutes

Oct 11, 2018

Flash Point: Jane and the Art of the Flash Sale With Jane Co-CEO JD Stice (#014)

Read: 5 minutes

Oct 10, 2018

How to Use Your Competitors for Quality Blog Post Ideas

Read: 3 minutes

Oct 4, 2018

Experience in the Workplace: Helping Employees Fit Your Company With Utah Jazz SVP of Marketing Bart Sharp (#013)

Read: 4 minutes

Oct 3, 2018

Retargeting Based on Intent

Read: 3 minutes

Sep 27, 2018

Niche Marketing: How to Find a Need and Fill It With Solutionreach CEO Jim Higgins (#012)

Read: 5 minutes

Sep 26, 2018

3 Tips for Winning at Local SEO in 2018

Read: 3 minutes

Sep 20, 2018

Simple Design: Overcoming Complexity in Your Business With Lucidpress General Manager Owen Fuller (#011)

Read: 4 minutes

Sep 19, 2018

Conversion Killers in Copywriting

Read: 4 minutes

Sep 13, 2018

Bootstrapping: Business Funding on Your Own Terms With CEO Kory Stevens (#010)

Read: 9 minutes

Sep 12, 2018

How to Perform an SEO Site Audit + Checklist

Read: 4 minutes

Sep 11, 2018

The Marketing Octopus: What You Get With 97th Floor

Read: 4 minutes

Sep 6, 2018

Start Something: How to Start a Business from the Ground Up With Silicon Slopes Founder Clint Betts (#009)

Read: 5 minutes

Sep 5, 2018

How To Write A Professional Email + Email Templates

Read: 8 minutes

Sep 4, 2018

The Magic Touch: The Advantages of Agency over In-House Marketing

Read: 3 minutes

Aug 30, 2018

Blue Ocean Strategy: Examples from the Life of Homie CEO and Co-Founder Johnny Hanna (#008)

Read: 11 minutes

Aug 29, 2018

Making Writers Better Marketers And Making Marketers Better Writers

Read: 8 minutes

Aug 28, 2018

Marketing’s a Jungle; We’ll Be Your Guide

Read: 3 minutes

Aug 23, 2018

Growing Pains: Insights into How to Create a Scalable Business Model with 4Life SVP of Marketing Brian Gill (#007)

Read: 7 minutes

Aug 22, 2018

Content Survival Skills

Read: 6 minutes

Aug 21, 2018

The Burger Dilemma: A Comparison of In-House vs. Marketing Agency Costs

Read: 4 minutes

Aug 16, 2018

Company Culture: Creating Corporate Success from the Inside Out with Brainstorm CMO Karen Peterson (#006)

Read: 3 minutes

Aug 15, 2018

5 Easy Minimalist Web Design Tactics

Read: 3 minutes

Aug 8, 2018

Experience Economy: Moving Beyond Traditional Service with Cornerstone Vice President Chad Fraughton (#005)

Read: 5 minutes

Aug 7, 2018

Reap and Sow: Enjoying the Fruits of SEO

Read: 5 minutes

Aug 7, 2018

Saying Goodbye to Google AdWords and Saying Hello to Five of Google Ads Best New Features

Read: 4 minutes

Aug 2, 2018

Brand Experience: Harnessing Emotion to Drive Success with Purple’s CMO Alex McArthur (#004)

Read: 10 minutes

Aug 1, 2018

Content Creation: Using The "People Also Ask" Feature to Create Quality Content

Read: 4 minutes

Jul 26, 2018

Visual Stories—The Art of Micro Storytelling with Chatbooks CMO Rachel Hofstetter (#003)

Read: 10 minutes

Jul 18, 2018

SEO Writing: How to Write for SEO in 2018

Read: 6 minutes

Jul 11, 2018

Is Content Still King? How to Create a Slick Content Strategy in 2018

Read: 5 minutes

Jun 27, 2018

Low Hanging Fruit Keyword Audit

Read: 4 minutes

Jun 20, 2018

Logo Design: Serif vs Sans-Serif

Read: 9 minutes

Jun 13, 2018

Don't Be Cute, Be Creative

Read: 4 minutes

Jun 6, 2018

Kick up a Storm: 5 Essential Tips for an Effective Brainstorm

Read: 9 minutes

May 30, 2018

How to Rank for Smoked Pork Butt

Read: 6 minutes

May 23, 2018

Behind the Scenes of Design: Color

Read: 6 minutes

May 16, 2018

Local SEO: Four Things to Consider Before Going After the Local Pack

Read: 10 minutes

May 9, 2018

Title Wave: Article Title Naming Tips that Will Leave You Swimming in Options

Read: 6 minutes

May 2, 2018

4 Quick Steps to Boost Your Top Content Plus Free Template

Read: 4 minutes

Apr 25, 2018

The Unmistakeable Hues of Brand Colors: A Lesson On Color Stories

Read: 6 minutes

Apr 11, 2018

Creating a Successful Infographic

Read: 3 minutes

Apr 4, 2018

SEO Content Marketing Strategy: Why You Need it and How to Get Started

Read: 2 minutes

Mar 28, 2018

3 Ways To Update Your PPC Campaign Management Strategy

Read: 8 minutes

Mar 21, 2018

Twitter Interest Category List

Read: 4 minutes

Mar 14, 2018

How does User Intent Impact SEO?

Read: 5 minutes

Mar 7, 2018

6 Tips to Take Your Blog Writing to the Next Level

Read: 8 minutes

Feb 28, 2018

Get ROI Using Social Media

Read: 8 minutes

Feb 21, 2018

Reasons You Might Be Experiencing Organic Traffic Drops

Read: 4 minutes

Feb 14, 2018

Your Website is Generating Traffic…Now What? (CRO Basics)

Read: 5 minutes

Feb 7, 2018

Cutting Your Way to Clean Copy

Read: 6 minutes

Jan 31, 2018

A Look at Our Bookshelf: Books that Keep us Sharp at 97th Floor

Read: 5 minutes

Jan 24, 2018

3 Quick and Easy Ways to Narrow Down Your Keyword Research

Read: 4 minutes

Jan 17, 2018

How Clay Christensen's Jobs to be Done Theory Works in an Agency

Read: 3 minutes

Jan 16, 2018

EE20/20 Takeaways: The Hovering Boss, How Micromanagement Kills a Positive Culture

Read: 6 minutes

Jan 10, 2018

Ahrefs Top Pages Report 2.0 + FREE Template

Read: 3 minutes

Jan 3, 2018

Building Trust with Your Customers Online

Read: 5 minutes

Dec 27, 2017

Why 97th Floor Has a Book Club, and Your Company Should Too

Read: 6 minutes

Dec 20, 2017

5 Digital Marketing Mistakes That Will Put You on Santa’s Naughty List

Read: 8 minutes

Dec 19, 2017

What Are Millennials Expectations From Work? Not What You Think

Read: 4 minutes

Dec 13, 2017

What Marketers Should Know About Writers

Read: 5 minutes

Dec 6, 2017

5 Questions to Answer Before Starting a Video

Read: 3 minutes

Nov 29, 2017

Standing Out: A Picture is Worth a Thousand Words

Read: 3 minutes

Nov 22, 2017

Making the Most of Mobile

Read: 4 minutes

Nov 15, 2017

Keyword Cannibalization: What Is It, How To Find It, and What You Can Do About It

Read: 7 minutes

Nov 8, 2017

Using TF-IDF To Outrank Your Competition

Read: 4 minutes

Nov 1, 2017

Questions and Answers: How to Use Forms and Surveys for Marketing

Read: 3 minutes

Oct 26, 2017

[Vlog] 5 Things to Look at When You’re Doing Competitive Research

Read: 7 minutes

Oct 25, 2017

Trust: Why Your Company Needs It To Grow

Read: 2 minutes

Oct 19, 2017

[Vlog] On-Page Optimizations You Can Do Today (Part 5 of 5)

Read: 6 minutes

Oct 18, 2017

Troublemakers: Learning the Rules (So You Can Break Them)

Read: 6 minutes

Oct 17, 2017

Why We Don't Have a Ping Pong Table in Our Office

Read: 3 minutes

Oct 12, 2017

[Vlog] On-Page Optimizations You Can Do Today (Part 4 of 5)

Read: 6 minutes

Oct 11, 2017

3 Tips for Developing New Content When You’ve Hit a Creative Wall

Read: 4 minutes

Oct 5, 2017

[Vlog] On-Page Optimizations You Can Do Today (Part 3 of 5)

Read: 7 minutes

Oct 4, 2017

Who’s Your Audience: Leveraging Facebook Analytics

Read: 3 minutes

Sep 29, 2017

The Time David, Dharmesh, and Rand Made Me Pause and Reflect at INBOUND 2017

Read: 3 minutes

Sep 28, 2017

[Vlog] On-Page Optimizations You Can Do Today (Part 2 of 5)

Read: 4 minutes

Sep 27, 2017

Multiple Products, Multiple Messages, One Slick Email Campaign

Read: 3 minutes

Sep 21, 2017

[Vlog] On-Page Optimizations You Can Do Today (Part 1 of 5)

Read: 4 minutes

Sep 20, 2017

Why Design Matters: The Psychology of Design

Read: 6 minutes

Sep 19, 2017

Personal Development & Performance: How to Foster an Environment of Self-Improvement

Read: 4 minutes

Sep 14, 2017

[Vlog] 5 Frequently Asked Questions (Agency Edition)

Read: 3 minutes

Sep 13, 2017

Why Bing Users Shouldn’t Be Forgotten in Paid Search

Read: 2 minutes

Sep 12, 2017

[Webinar] Do This, Not That: Design for Non-Designers

Read: 7 minutes

Sep 6, 2017

Local Citations: What Are They, Why They Matter, Where & How Do I Get Them?

Read: 9 minutes

Sep 5, 2017

How to Bury Ripoff Report in 6 Months or Less

Read: 3 minutes

Jul 20, 2017

[Vlog] 5 Factors for Proper Forecasting

Read: 5 minutes

Jul 19, 2017

4 Tips for Acquiring Backlinks Through Guest Posting

Read: 6 minutes

Jul 18, 2017

ROWE and the Traditional 9–5 Workplace: Not as Mutually Exclusive as You Might Think

Read: 3 minutes

Jul 13, 2017

[Vlog] 5 Principles (with resources!) to Creating Great Content

Read: 2 minutes

Jul 11, 2017

[Webinar] Heat Mapping and Turning User Metrics into Actionable CRO Data

Read: 4 minutes

Jul 6, 2017

[Vlog] 5 SEO Metrics You Need to Worry About

Read: 4 minutes

Jul 5, 2017

Creating a Solid LinkedIn Advertising Strategy

Read: 5 minutes

Jul 4, 2017

What is TF-IDF?

Read: 4 minutes

Jun 29, 2017

[Vlog] 5 Tips for Creating Good Headlines

Read: 5 minutes

Jun 28, 2017

Email Marketing Metrics You Need To Track (and Which You Can Settle Down About)

Read: 5 minutes

Jun 22, 2017

[Vlog] 5 Tips to Google Search Like a Pro

Read: 6 minutes

Jun 21, 2017

Reaching Your Prospects at Every Stage of the Buyer’s Journey

Read: 5 minutes

Jun 20, 2017

True Leadership vs Being a Boss: Stop Managing Performance and Focus on Leading

Read: 1 minutes

Jun 15, 2017

AF Canyon Run Against Cancer | Why We Pledge 1%

Read: 1 minutes

Jun 15, 2017

[Vlog] 5 Things | How to Create a Killer Facebook Ad with Cinthia Packard

Read: 9 minutes

Jun 14, 2017

5 Easy Steps for a Killer Content Strategy

Read: 2 minutes

Jun 13, 2017

[Webinar] Rank Zero: Beating Your Competition with Featured Snippets

Read: 4 minutes

Jun 8, 2017

[Vlog] 5 Tips to Rethink or "Atomize" Your Content

Read: 4 minutes

Jun 7, 2017

Tips for Auditing Your Company's Wikipedia Content

Read: 12 minutes

Jun 6, 2017

Where to Begin with SEO

Read: 4 minutes

Jun 1, 2017

[Vlog] 5 Tools for Content Ideation

Read: 4 minutes

May 31, 2017

How One B2B Marketing Company Increased Conversions by 400% in 6 Months

Read: 5 minutes

May 25, 2017

[Vlog] 5 Tips to Connecting with Influencers

Read: 1 minutes

May 24, 2017

SMX London: 5 Google Analytics Hacks

Read: 5 minutes

May 18, 2017

[Vlog] 5 Things Missing from Your Content Strategy

Read: 8 minutes

May 17, 2017

20 Minutes to Expert: How to Perform Reliable Content Research When Time Isn't on Your Side

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