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97th Floor Blog


Behind the scenes of Design: Color - OR - The Power of Color

Color has a place in every visual a company creates. From logos and branding to billboards and social media ads, color impacts how the audience views and perceives the company as a whole. Color has the power to inform, attract attention, engage an audience, create a visual experience, and can even increase memory.

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The Unmistakeable Hues of Brand Colors: A Lesson On Color Stories

80% of our human experience is filtered through our eyes. So what’s the most immediate visual signifier that grabs our attention? Color. Without even getting into color theory, and the psychology of color (although important), color at the most basic perception is perhaps the boldest brand indicator. Colors queue consumers to your industry, taps into familiarity, and can certainly go out of style. Let’s take a look at the story of 4 iconic colors, and the colorology questions they pose to your brand and brand colors.

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