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97th Floor Blog


97th Floor Named One of the Country's Best Small Workplaces

At 97th Floor, we don't just stand behind our work. We stand behind the people who make it possible.

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97th Floor named to Inc. Magazine 35th Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

It’s been a good year for us at 97th Floor. Between being named to Inc. magazine “50 Best Placed to Work in 2016,”, a nod to our focus on employee engagement and culture, and today being announced on Inc. magazine’s 35th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies, we’re feeling fine.

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97th Floor is a Great Place To Work

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Collaboration Is King

Having a successful digital marketing strategy can involve many different online marketing channels like social, email, referral, or organic. Many companies and teams establish strategies for each unique channel but they tend to be siloed. This can lead to decreases in productivity and cohesive campaigning. With so many different ways to drive business growth online, it’s very easy to drive wedges between departments and teams who ultimately share the same goals but take different paths to get there. At 97th Floor, we do our best to check ourselves and look for ways to reduce friction in innovation and driving results. We strive to maintain a collaborative environment to produce results and master our profession.

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The Value of Testing

For all of the clamor surrounding it, and all of the changes it’s experienced in the last few years, the reality is that the digital marketing space is still in its infancy. As such, there are a number of inconsistencies, hazards, and (for lack of a better word) mistakes being made on a regular basis by digital marketers, blunting the effectiveness of otherwise-viable campaigns. But perhaps the most grievous thing I’ve seen is good talent being stretched well past the point of its capacity.

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