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97th Floor Blog


Content Survival Skills


“We’re losing altitude!” the pilot yells. As you turn to look out the window, a massive canopy of trees and the ground rise up to meet you. Then, you black out.

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Content Creation: Using The "People Also Ask" Feature to Create Quality Content

What is Quality Content?

If you read anything about SEO or creating content you have probably seen people say that content is king and that you need to write high-quality content. Perhaps you have heard or read about the idea of “10x content,” the notion that you should be aiming to create content that is at least 10 times better than what others in the market are doing. Ask organic marketers what “quality content” is and you'll get a myriad of answers/opinions. Quality is frivolous, and views of quality vary from person to person.

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Title Wave: Article Title Naming Tips that Will Leave You Swimming in Options

The greatest article title ever written is one whose source is actually difficult to pin down. Some claim that it appeared in the New York Times while others argue that it came from Sports Illustrated magazine (and still others claim that the original source was a photo caption rather than a title). I guess what I’m trying to say is that I would link to the original source if I could. I can’t, so feel free to attribute it to me if you’d like.

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5 Questions to Answer Before Starting a Video

So, you’ve decided that you want to produce a video, but where do you even start? Hint: It’s not the script, or even a brainstorming session. Begin with the end in mind. What do you want to accomplish? What are your business goals, and how do they tie into a video campaign? Not sure? Here are 5 questions to help get you pointed in the right direction.

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Writing Home: A Guide to Creating Content for an International Audience

The internet is an interesting thing. In the past few decades, it has done a great deal to make the world feel ever so slightly smaller; you can just as easily find out what happened in New Zealand this morning as you can the town next to you. And thanks to a shared language, the potential audience for written content can spread across every anglophone area of the world wide web.

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