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97th Floor Blog


Tool Time: 19 Tools To School The Fools

At 97th Floor, we constantly get asked the question, “What tools do you use to do that?”

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How to Use Your Competitors for Quality Blog Post Ideas

Digital content marketing has been a staple for marketers looking to attract their niche audience. Quality content enables lead generation by creating increased website traffic. Engaging content also builds credibility and brand awareness by entertaining and informing users with free content. The goal of content is that it leads those users to become loyal and eventually convert into purchasing customers. Blog posts, specifically, are a great opportunity for a site to create engagement within its online community.

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Making Writers Better Marketers And Making Marketers Better Writers

I’ve had many a boss and worked for many a client, who didn’t invest much time, money, or resources into their company’s written content or their writers.

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Content Survival Skills


“We’re losing altitude!” the pilot yells. As you turn to look out the window, a massive canopy of trees and the ground rise up to meet you. Then, you black out.

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Content Creation: Using The "People Also Ask" Feature to Create Quality Content

What is Quality Content?

If you read anything about SEO or creating content you have probably seen people say that content is king and that you need to write high-quality content. Perhaps you have heard or read about the idea of “10x content,” the notion that you should be aiming to create content that is at least 10 times better than what others in the market are doing. Ask organic marketers what “quality content” is and you'll get a myriad of answers/opinions. Quality is frivolous, and views of quality vary from person to person.

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