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97th Floor Blog


Everything Sucks, and I Hate It

As a creative, feedback can be the worst part of a job.Some of the time it feels like all the client has to say is “Everything sucks, and I hate it.” However, feedback doesn’t have to be scary. Here are some simple tips and tricks for both designers and clients to help the process go smoother.

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Tool Time: 19 Tools To School The Fools

At 97th Floor, we constantly get asked the question, “What tools do you use to do that?”

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How to Give Feedback to Graphic Designers

Talking about design, and giving feedback can be difficult. Sometimes it feels as though there’s a whole language you don’t know how to speak. And when you can’t find the words, it’s a challenge to get anything done the way you envisioned it in the first place. Here are a few pointers to help you communicate better with your designer so you can both end up in a place you’re proud of.

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5 Easy Minimalist Web Design Tactics

Minimalism is the art of less. Joshua Becker of Becoming Minimalist says, “minimalism is the intentional promotion of the things we value most and the removal of everything that distracts us from it.” When it comes to creating a minimalist website or minimalism in website design, it means more than just simplifying the design from a visual standpoint. The benefits of minimalism aren’t just aesthetic. These 5 minimalist approaches to web design directly affect the user experience for the better.

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Logo Design: Serif vs Sans-Serif

Sans Serif vs Serif

Remember how people completely lost it when GAP changed their 20-year old logo in 2010?

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