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97th Floor Blog


3 Tips for Winning at Local SEO in 2018

If you’re familiar with SEO, then you’re probably familiar with the statistic that there are 2 trillion searches on Google every year, which boils down to about 40,000 searches every second. However, many people do not realize that out of 2 trillion searches, 46% are local, which equates to roughly 920 billion local searches every year.

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The Marketing Octopus: What You Get With 97th Floor

Marketing teams should be like octopuses.

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The Magic Touch: The Advantages of Agency over In-House Marketing

We’ve all been there. We see someone perform an amazing magic trick, and it boggles our minds. We’re caught up in the wonder of it all, and even though our analytical brains know that there must be a mundane explanation (how many of us actually believe that the guy in the top hat and cape can really command mystical forces to make playing cards appear?), we’re still filled with awe at the experience. Surely, the magician must be demonstrating skills that take a lifetime to master; for all intents and purposes, they’re doing something that is completely beyond us.

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Marketing’s a Jungle; We’ll Be Your Guide

Picking an agency partner is scary.

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The Burger Dilemma: A Comparison of In-House vs. Marketing Agency Costs

At first glance, comparing value is pretty easy. For example, if one restaurant is offering a $13.00 burger and another has one for $7.00, then it doesn’t take an economist to see which is the better option.

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