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97th Floor Blog


Retargeting Based on Intent

When I tell people what I do for a living,  “Ads are annoying!” is often repeated over and over. Facebook feeds, websites, and the online experience as a whole is filled with ads. But why do so many share the popular opinion that ads are annoying?  The truth about ads is this: The wrong ads sent to the wrong people are annoying; the right ad to the right person, however, is rarely viewed as annoying. In fact, I would argue it’s not even seen as an ad. Done right, ads become informative doorways that help the user accomplish something they were already striving for. So what exactly is it that makes a good ad, an ad that acts as one of these informative doorways? Retargeting. And not just retargeting, but retargeting done right

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3 Tips for Winning at Local SEO in 2018

If you’re familiar with SEO, then you’re probably familiar with the statistic that there are 2 trillion searches on Google every year, which boils down to about 40,000 searches every second. However, many people do not realize that out of 2 trillion searches, 46% are local, which equates to roughly 920 billion local searches every year.

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How to Perform an SEO Site Audit + Checklist

Whether you’re a novice or expert in the field, when performing a site audit, you need to start with the basics to identify any glaring issues that require immediate attention. In this article, I’m not going to dive into keyword research. While keyword research is an important step in evaluating the SEO of your site, it requires a longer explanation if you want your research to be perfect. If you want to dive into keyword research, one of our SEO experts, Joe Robledo, covers the steps of a low hanging fruit keyword audit here.

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The Magic Touch: The Advantages of Agency over In-House Marketing

We’ve all been there. We see someone perform an amazing magic trick, and it boggles our minds. We’re caught up in the wonder of it all, and even though our analytical brains know that there must be a mundane explanation (how many of us actually believe that the guy in the top hat and cape can really command mystical forces to make playing cards appear?), we’re still filled with awe at the experience. Surely, the magician must be demonstrating skills that take a lifetime to master; for all intents and purposes, they’re doing something that is completely beyond us.

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Marketing’s a Jungle; We’ll Be Your Guide

Picking an agency partner is scary.

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