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97th Floor Blog

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5 Digital Marketing Mistakes That Will Put You on Santa’s Naughty List

As the cherished Christmas song we all know and love goes, “He’s making a list. He's checking it twice. He's gonna find out who's naughty or nice.” And if this isn’t scary enough it continues, “He sees you when you're sleeping. He knows when you're awake. He knows when you've been bad or good. So be good for goodness sake!”

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Email Marketing Metrics You Need To Track (and Which You Can Settle Down About)

Despite the onslaught of spammers and irresponsible marketers, email marketing is here to stay. The ROI is insanely high. In fact, recent research suggests that the average return on email marketing is $44 for every $1 spent. Not to mention the flood of data regarding email marketing out there, there's no excuse to avoid email marketing.

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KPIs, Elephants and Protecting Your Web Presence

What the Zambian Government Can Teach Us About KPIs

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