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97th Floor Blog

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How to Give Feedback to Graphic Designers

Talking about design, and giving feedback can be difficult. Sometimes it feels as though there’s a whole language you don’t know how to speak. And when you can’t find the words, it’s a challenge to get anything done the way you envisioned it in the first place. Here are a few pointers to help you communicate better with your designer so you can both end up in a place you’re proud of.

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5 Easy Minimalist Web Design Tactics

Minimalism is the art of less. Joshua Becker of Becoming Minimalist says, “minimalism is the intentional promotion of the things we value most and the removal of everything that distracts us from it.” When it comes to creating a minimalist website or minimalism in website design, it means more than just simplifying the design from a visual standpoint. The benefits of minimalism aren’t just aesthetic. These 5 minimalist approaches to web design directly affect the user experience for the better.

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Logo Design: Serif vs Sans-Serif

Sans Serif vs Serif

Remember how people completely lost it when GAP changed their 20-year old logo in 2010?

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Behind the scenes of Design: Color - OR - The Power of Color

Color has a place in every visual a company creates. From logos and branding to billboards and social media ads, color impacts how the audience views and perceives the company as a whole. Color has the power to inform, attract attention, engage an audience, create a visual experience, and can even increase memory.

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Why Design Matters: The Psychology of Design

We make daily decisions on what brands we choose to engage with, what brands have earned our trust, and what brands compel us to spend money. How do we make those decisions?

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