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97th Floor Blog


The People of 97th Floor: Working with the Best

Year after year, 97th Floor is voted one of the greatest places to work, wins numerous company culture awards and is recognized with even more awards for the amazing work we provide for our clients. None of this would be possible without all of the spectacular employees who do great work on a regular basis.

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Tool Time: 19 Tools To School The Fools

At 97th Floor, we constantly get asked the question, “What tools do you use to do that?”

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Medic Update: What We've Learned Thus Far

The one thing we can always be sure of when it comes to Google’s algorithm is that change is always around the corner. Unfortunately, with some of these changes, Google can be a bit more tight-lipped about what exactly we can do to adjust to these changes. This seems to be the case with the August 1st Google broad core algorithm update. While there is plenty already written on this topic, I’d like to share what we’ve learned thus far when it comes to the health-related sites affected by the August 1st Google Medic update.

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3 Tips for Winning at Local SEO in 2018

If you’re familiar with SEO, then you’re probably familiar with the statistic that there are 2 trillion searches on Google every year, which boils down to about 40,000 searches every second. However, many people do not realize that out of 2 trillion searches, 46% are local, which equates to roughly 920 billion local searches every year.

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How to Perform an SEO Site Audit + Checklist

Whether you’re a novice or expert in the field, when performing a site audit, you need to start with the basics to identify any glaring issues that require immediate attention. In this article, I’m not going to dive into keyword research. While keyword research is an important step in evaluating the SEO of your site, it requires a longer explanation if you want your research to be perfect. If you want to dive into keyword research, one of our SEO experts, Joe Robledo, covers the steps of a low hanging fruit keyword audit here.

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