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97th Floor Blog


SEO Content Marketing Strategy: Why You Need it and How to Get Started

The key to a successful content marketing strategy is simple: create high-quality content that speaks to your audience's interests, needs, and concerns, and make sure that content gets seen. Having a strong SEO foundation within your content marketing strategy plays an essential role in increasing the visibility of your website’s blog and creative assets. We’ve all heard it before, but I’ll say it again. SEO and content marketing go hand in hand.

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3 Quick and Easy Ways to Narrow Down Your Keyword Research

Much has been written about how to find extensive amounts of high quality keywords for enriching one's site ranking visibility. Many experts have found ways to generate and multiply keyword ideas through tools like Ahrefs, competitive analysis, Adwords Keyword Planner, Google Search Console’s ranking report, and even Google’s autocomplete suggestions. The keyword ideas and possibilities are endless.

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20 Minutes to Expert: How to Perform Reliable Content Research When Time Isn't on Your Side

When I was just a young pup trying to make his way in the vast and often unforgiving wilderness of content marketing (yes, I’m talking about back in 2013), I often found myself assigned to write about topics that were, shall we say, not within my field of expertise. This was neither uncommon nor unexpected; after all, when your field of expertise consists of an encyclopedic knowledge of 90s-era animated superhero television shows and almost nothing else, then you should expect to work outside your comfort zone.

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