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97th Floor Blog


Local SEO: Four Things to Consider Before Going After the Local Pack

Every marketing strategy needs clear objectives, structure, organization, and measurements. Whether you are a local business that is just starting and trying to get off the ground, or a more established organization looking to grow, a solid local SEO campaign pays huge dividends.

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Local Citations: What Are They, Why They Matter, Where & How Do I Get Them?

Local citations in SEO are an important factor in enhancing your local search results. Citations are mentions of your business name, address, phone number, zip or postal code on other webpages. Sometimes the citation includes a link back to your site but if it doesn’t, the citation is still valuable. Citations in local SEO are a key ranking factor in getting your business to the top of local search results.

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