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97th Floor Blog

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10-Minute Internal Link Audit + Free Template

Want a quick and easy way to boost rankings for your target keywords while also improving user experience on your site? Look no further than an internal link audit centered around low-hanging fruit opportunities.

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The Marketing Octopus: What You Get With 97th Floor

Marketing teams should be like octopuses.

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Making Writers Better Marketers And Making Marketers Better Writers

I’ve had many a boss and worked for many a client, who didn’t invest much time, money, or resources into their company’s written content or their writers.

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Twitter Interest Category List

When I find myself planning a new Twitter campaign, I often look online for a list of Twitter's target interests that I may want to use. I am often left wanting as I cannot find a comprehensive list outside of creating a campaign. To me, this isn't ideal. I like to brainstorm and write out my campaigns on paper or in excel before I create a new campaign in the engine.

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5 Digital Marketing Mistakes That Will Put You on Santa’s Naughty List

As the cherished Christmas song we all know and love goes, “He’s making a list. He's checking it twice. He's gonna find out who's naughty or nice.” And if this isn’t scary enough it continues, “He sees you when you're sleeping. He knows when you're awake. He knows when you've been bad or good. So be good for goodness sake!”

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