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97th Floor Blog


What Marketers Should Know About Writers

Quality writing is essential for most marketing strategies to be successful. That means marketers and writers need to work together to carry out their plans. Of course, results can vary widely, and if the collaboration between writer and marketer is poor, chances are the campaign will suffer. Communication between the two sides is certainly important, but shoddy cooperation usually stems from a lack of understanding.

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Cognitive Biases

In the world of digital marketing, we talk about Google on a daily basis. We talk new techniques and tools that help us understand how to optimize for search engines. Something of equal importance is keeping our strategies for optimizing with our human audience up to date. Just as Google has preferences in how content is presented, humans do as well through their cognitive biases.

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