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Email Marketing Metrics You Need To Track (and Which You Can Settle Down About)

Despite the onslaught of spammers and irresponsible marketers, email marketing is here to stay. The ROI is insanely high. In fact, recent research suggests that the average return on email marketing is $44 for every $1 spent. Not to mention the flood of data regarding email marketing out there, there's no excuse to avoid email marketing.

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