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97th Floor Blog


Who’s Your Audience: Leveraging Facebook Analytics

Facebook knows a lot about you – like your age, gender, income and even whether you rent or own a home. You thought you were the expert Facebook stalker!

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Why Bing Users Shouldn’t Be Forgotten in Paid Search

Google is King

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Creating a Solid LinkedIn Advertising Strategy

If you are looking for a killer LinkedIn strategy then look no further. This is most likely the best LinkedIn Ad strategy available, particularly because it was originally developed by AJ Wilcox, the pioneer of LinkedIn advertising. Everything worthwhile that I’ve learned about LinkedIn ads has come from him, and our implementation of his strategies has brought some spectacular results. I will walk you through a simplified strategy development and implementation of the best LinkedIn campaigns you will ever set eyes on.

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[Vlog] 5 Things | How to Create a Killer Facebook Ad with Cinthia Packard

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Quick SEM Strategy: Using Google to Steal Business from Competitors

Imagine if you could find your competitors’ dissatisfied customers and market directly to them. Or imagine tactfully stealing away a portion your competitors’ business by specifically targeting consumers that were looking to switch products/services. Depending on your given industry, this may be far easier than you imagined. All it takes is some strategic keyword research, and you can quickly know exactly how to launch an SEM campaign that targets dissatisfied consumers.

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