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How SEO is Like a High School Popularity Contest

It’s mid-September, and across the country, kids and teenagers are going back to school. On their first day back, they get to class, look around, and try to figure out where they fit in this year, asking themselves all of those nerve-wracking questions: Who is watching me? How do I get people to like me? How can I improve my reputation? How am I going to survive here?

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