menu

client work
services
method
palomar
insights
about
careers

Request a Proposal

Request a Proposal

or call us at 801.341.1986

97th Floor Blog

insights

Read: 14 minutes

Oct 24, 2022

8 Essential Lessons for C-Suite Marketing Leaders from Mastermind 2022

Read: 6 minutes

Jun 13, 2022

Is Google a Dangerous Monopoly?

Read: 6 minutes

Jun 3, 2022

Pride Month: Celebrating Our LGBTQIA+ Voices

Read: 10 minutes

Mar 30, 2022

Conversion Rate Optimization Isn't What You Think

Read: 13 minutes

Mar 1, 2022

AI's Role in the Future of Content Marketing

Read: 10 minutes

Feb 11, 2022

SEO For Sites of Massive Scale

Read: 7 minutes

Jan 20, 2022

The Pro Sports Playbook for Experiential Marketing

Read: 2 minutes

Dec 20, 2021

Introducing CharityLabs—97th Floor’s Charity Arm

Read: 13 minutes

Nov 20, 2021

Fortune Favors the Bold-est Brands

Read: 2 minutes

Oct 5, 2021

5 Ways to Customize Stock Photography for Your Brand

Read: 13 minutes

Sep 27, 2021

Taylor Swift is the world's best content marketer

Read: 5 minutes

Sep 16, 2021

The UX Trifecta: Personas + CRO + Usability Testing

Read: 3 minutes

Mar 5, 2021

Google ditches third-party cookies, now what?

Read: 2 minutes

Feb 4, 2021

Introducing the 97th Floor Investing Program

Read: 5 minutes

Jan 27, 2021

6 steps to a 6X increase in non-branded traffic

Read: 5 minutes

Dec 17, 2020

Turn keyword research into keyword mapping (and double organic traffic)

Read: 3 minutes

Dec 4, 2020

Really Google? Here’s what we know about Google’s 2020 December Core Update

Read: 4 minutes

Nov 19, 2020

Haven't you had enough uncertainty in 2020? CRO can fix that.

Read: 5 minutes

Nov 18, 2020

There’s still time for SEO to save your holiday marketing, here’s how

Read: 5 minutes

Nov 17, 2020

Why you should email early and often this holiday season

Read: 4 minutes

Nov 16, 2020

2020’s unique advertising holiday season ad strategy

Read: 8 minutes

Nov 12, 2020

Is holiday shopping cancelled too? 52% of shoppers say they’re going online, possibly forever

Read: 5 minutes

Oct 29, 2020

How Zhou, a D2C brand, entered Target stores and immediately increased in-store sales by 27% with Facebook Ads

Read: 11 minutes

Oct 9, 2020

Every dirty detail from the Trump and Biden digital marketing campaigns

Read: 9 minutes

Sep 17, 2020

How to snag that stubborn keyword by targeting a smaller one (2X traffic case study)

Read: 3 minutes

Sep 3, 2020

Google Search Terms report swipes data (and ad dollars) from advertisers

Read: 3 minutes

Aug 28, 2020

What marketers need to know about a possible Apple search engine

Read: 9 minutes

Aug 26, 2020

Visual storytelling: 7 tips to bring your brand to life

Read: 13 minutes

Aug 20, 2020

How a "boring" SaaS company 3Xed leads by destroying printers

Read: 13 minutes

Aug 5, 2020

How to make marketing metrics matter: 17 metrics to drive bottom line success

Read: 11 minutes

Jul 30, 2020

The six disciplines of SEO

Read: 9 minutes

Jul 21, 2020

What is SEO in marketing? And why it's more relevant in 2020

Read: 12 minutes

Jul 14, 2020

MozCon 2020 topical recap with clear next steps

Read: 5 minutes

Jun 30, 2020

This holistic marketing strategy increased qualified leads by 48% in a competitive tech market

Read: 11 minutes

Jun 25, 2020

The definitive guide to building bullet-proof buyer personas

Read: 6 minutes

Jun 17, 2020

Increase your revenue by 29% in 18 days? It’s not a magic bullet — it’s CRO

Read: 7 minutes

Jun 9, 2020

What Most People Get Wrong about CRO

Read: 5 minutes

Jun 3, 2020

Page Experience: The Major Ranking Signal SEOs Will Be Chasing For the Rest of 2020

Read: 4 minutes

May 19, 2020

No Conversions? Your Facebook Ads Aren't the Problem

Read: 2 minutes

May 18, 2020

Jasmin Bennett Wins 'Marketer of the Year'

Read: 7 minutes

May 14, 2020

What Great Content Marketing Looks Like Right Now (and how you can replicate it)

Read: 5 minutes

May 11, 2020

May 2020 Core Update: The Winners, The Losers, and What You Can Do Now

Read: 4 minutes

Apr 22, 2020

Google is Ready to Take on Amazon's Product Search. Are You Ready Too?

Read: 9 minutes

Apr 16, 2020

Marketing Automation Tips During a Global Pandemic

Read: 4 minutes

Apr 14, 2020

Today We Fed 133 Healthcare Workers in Utah, Here’s How You Can Too

Read: 6 minutes

Apr 8, 2020

SEO During a Pandemic: Google My Business and SEO Strategy Tips

Read: 4 minutes

Apr 1, 2020

State of 97th Floor During COVID-19

Read: 5 minutes

Mar 30, 2020

SMBs Guide To Getting Everything Out of Google's $340 Million in Ad Credits

Read: 7 minutes

Mar 26, 2020

How Small Businesses can Get the Most out of Facebook’s $100 Million Grant

Read: 2 minutes

Mar 19, 2020

The “Human Algorithm” and Knowing What Makes Your Market Tick

Read: 2 minutes

Mar 18, 2020

Semantic Analysis: Advocating for your Customers

Read: 2 minutes

Mar 17, 2020

Search Intent: You Don’t Always Know What You Think You Do

Read: 4 minutes

Mar 16, 2020

Authentic Content: Your Customers Are Just Like You

Read: 5 minutes

Feb 25, 2020

The Six Things SEOs Need to Understand About the Post-Spot-Zero World

Read: 3 minutes

Jan 22, 2020

Spot Zero Is No More. Here's What You Need To Know And Do.

Read: 4 minutes

Jan 9, 2020

97th Floor is Going Up

Read: 7 minutes

Dec 18, 2019

97th Floor’s Secret Sauce? Our Unique Team Structure.

Read: 2 minutes

Dec 3, 2019

#20Helps 2019. An Invitation to Connect.

Read: 11 minutes

Nov 18, 2019

The 9 On-Page Optimizations We Use To Touch Up Old Content

Read: 12 minutes

Nov 7, 2019

How to Perform Your First Log File Analysis

Read: 5 minutes

Sep 20, 2019

Choosing The Right Paid Media Mix in a Digital World

Read: 6 minutes

Sep 10, 2019

Sick of blue hues? 15 branding colors that aren’t shades of blue

Read: 6 minutes

Sep 6, 2019

Navigating a Website Migration: 3 Things You Need to Know

Read: 6 minutes

Aug 29, 2019

“Data Driven” is a Cop-Out: Why Spreadsheets Shouldn’t Dictate Strategy

Read: 2 minutes

Aug 14, 2019

97th Floor Makes Inc. 5000 Four Years in a Row

Read: 3 minutes

Dec 20, 2018

Evolving Along with Your Audience: Insights Into Change With Real Salt Lake’s Creative Director of Content and Digital Tyler Gibbons (#024)

Read: 3 minutes

Dec 13, 2018

Innovation Ongoing and Other Business Insights With HZO CEO and President Simone Maraini (#023)

Read: 9 minutes

Dec 6, 2018

I Hate My Job - 3 Reasons I Quit My Job and Started at 97th Floor

Read: 3 minutes

Dec 6, 2018

Long Story Short: Connecting with Clients Through Storytelling With Vivint Solar Vice President of Marketing Miranda Barnard (#022)

Read: 4 minutes

Dec 5, 2018

Everything Sucks, and I Hate It

Read: 3 minutes

Nov 29, 2018

Daredevil: Learning to Embrace the Dangers of Entrepreneurship With Four Foods Group COO Josh Boshard (#021)

Read: 3 minutes

Nov 22, 2018

Know Thyself: Understanding Your Strengths (and Hiring for the Rest) With Motivosity CMO Joe Staples (#020)

Read: 3 minutes

Nov 15, 2018

The Last Time’s the Charm: Trying Until You Succeed With Wooly CEO Scott Paul (#019)

Read: 7 minutes

Nov 14, 2018

The People of 97th Floor: Working with the Best

Read: 3 minutes

Nov 8, 2018

Being Comfortable with Being Wrong: How Mistakes Can Drive Success With Owlet CEO Kurt Workman (#018)

Read: 7 minutes

Nov 7, 2018

Tool Time: 19 Tools To School The Fools

Read: 3 minutes

Nov 1, 2018

Fawn Design’s Jenny Wecker and the Long Road to Overnight Success (#017)

Read: 3 minutes

Oct 31, 2018

How to Give Feedback to Graphic Designers

Read: 8 minutes

Oct 25, 2018

Medic Update: What We've Learned Thus Far

Read: 3 minutes

Oct 25, 2018

New in the Neighborhood: Startup Lessons With Neighbor CMO Preston Alder (#016)

Read: 3 minutes

Oct 18, 2018

Data Plot: Finding the Story in the Numbers With Grow CMO Mike Ward (#015)

Read: 5 minutes

Oct 17, 2018

10-Minute Internal Link Audit + Free Template

Read: 4 minutes

Oct 11, 2018

Flash Point: Jane and the Art of the Flash Sale With Jane Co-CEO JD Stice (#014)

Read: 5 minutes

Oct 10, 2018

How to Use Your Competitors for Quality Blog Post Ideas

Read: 3 minutes

Oct 4, 2018

Experience in the Workplace: Helping Employees Fit Your Company With Utah Jazz SVP of Marketing Bart Sharp (#013)

Read: 4 minutes

Oct 3, 2018

Retargeting Based on Intent

Read: 3 minutes

Sep 27, 2018

Niche Marketing: How to Find a Need and Fill It With Solutionreach CEO Jim Higgins (#012)

Read: 5 minutes

Sep 26, 2018

3 Tips for Winning at Local SEO in 2018

Read: 3 minutes

Sep 20, 2018

Simple Design: Overcoming Complexity in Your Business With Lucidpress General Manager Owen Fuller (#011)

Read: 4 minutes

Sep 19, 2018

Conversion Killers in Copywriting

Read: 4 minutes

Sep 13, 2018

Bootstrapping: Business Funding on Your Own Terms With CEO Kory Stevens (#010)

Read: 9 minutes

Sep 12, 2018

How to Perform an SEO Site Audit + Checklist

Read: 4 minutes

Sep 11, 2018

The Marketing Octopus: What You Get With 97th Floor

Read: 4 minutes

Sep 6, 2018

Start Something: How to Start a Business from the Ground Up With Silicon Slopes Founder Clint Betts (#009)

Read: 5 minutes

Sep 5, 2018

How To Write A Professional Email + Email Templates

Read: 8 minutes

Sep 4, 2018

The Magic Touch: The Advantages of Agency over In-House Marketing

Read: 3 minutes

Aug 30, 2018

Blue Ocean Strategy: Examples from the Life of Homie CEO and Co-Founder Johnny Hanna (#008)

Read: 11 minutes

Aug 29, 2018

Making Writers Better Marketers And Making Marketers Better Writers

Read: 8 minutes

Aug 28, 2018

Marketing’s a Jungle; We’ll Be Your Guide

Read: 3 minutes

Aug 23, 2018

Growing Pains: Insights into How to Create a Scalable Business Model with 4Life SVP of Marketing Brian Gill (#007)

Read: 7 minutes

Aug 22, 2018

Content Survival Skills

Read: 6 minutes

Aug 21, 2018

The Burger Dilemma: A Comparison of In-House vs. Marketing Agency Costs

Read: 4 minutes

Aug 16, 2018

Company Culture: Creating Corporate Success from the Inside Out with Brainstorm CMO Karen Peterson (#006)

Read: 3 minutes

Aug 15, 2018

5 Easy Minimalist Web Design Tactics

Read: 3 minutes

Aug 8, 2018

Experience Economy: Moving Beyond Traditional Service with Cornerstone Vice President Chad Fraughton (#005)

Read: 5 minutes

Aug 7, 2018

Reap and Sow: Enjoying the Fruits of SEO

Read: 5 minutes

Aug 7, 2018

Saying Goodbye to Google AdWords and Saying Hello to Five of Google Ads Best New Features

Read: 4 minutes

Aug 2, 2018

Brand Experience: Harnessing Emotion to Drive Success with Purple’s CMO Alex McArthur (#004)

Read: 10 minutes

Aug 1, 2018

Content Creation: Using The "People Also Ask" Feature to Create Quality Content

Read: 4 minutes

Jul 26, 2018

Visual Stories—The Art of Micro Storytelling with Chatbooks CMO Rachel Hofstetter (#003)

Read: 10 minutes

Jul 18, 2018

SEO Writing: How to Write for SEO in 2018

Read: 6 minutes

Jul 11, 2018

Is Content Still King? How to Create a Slick Content Strategy in 2018

Read: 5 minutes

Jun 27, 2018

Low Hanging Fruit Keyword Audit

Read: 4 minutes

Jun 20, 2018

Logo Design: Serif vs Sans-Serif

Read: 9 minutes

Jun 13, 2018

Don't Be Cute, Be Creative

Read: 4 minutes

Jun 6, 2018

Kick up a Storm: 5 Essential Tips for an Effective Brainstorm

Read: 9 minutes

May 30, 2018

How to Rank for Smoked Pork Butt

Read: 6 minutes

May 23, 2018

Behind the Scenes of Design: Color

Read: 6 minutes

May 16, 2018

Local SEO: Four Things to Consider Before Going After the Local Pack

Read: 10 minutes

May 9, 2018

Title Wave: Article Title Naming Tips that Will Leave You Swimming in Options

Read: 6 minutes

May 2, 2018

4 Quick Steps to Boost Your Top Content Plus Free Template

Read: 4 minutes

Apr 25, 2018

The Unmistakeable Hues of Brand Colors: A Lesson On Color Stories

Read: 6 minutes

Apr 11, 2018

Creating a Successful Infographic

Read: 3 minutes

Apr 4, 2018

SEO Content Marketing Strategy: Why You Need it and How to Get Started

Read: 2 minutes

Mar 28, 2018

3 Ways To Update Your PPC Campaign Management Strategy

Read: 8 minutes

Mar 21, 2018

Twitter Interest Category List

Read: 4 minutes

Mar 14, 2018

How does User Intent Impact SEO?

Read: 5 minutes

Mar 7, 2018

6 Tips to Take Your Blog Writing to the Next Level

Read: 8 minutes

Feb 28, 2018

Get ROI Using Social Media

Read: 8 minutes

Feb 21, 2018

Reasons You Might Be Experiencing Organic Traffic Drops

Read: 4 minutes

Feb 14, 2018

Your Website is Generating Traffic…Now What? (CRO Basics)

Read: 5 minutes

Feb 7, 2018

Cutting Your Way to Clean Copy

Read: 6 minutes

Jan 31, 2018

A Look at Our Bookshelf: Books that Keep us Sharp at 97th Floor

Read: 5 minutes

Jan 24, 2018

3 Quick and Easy Ways to Narrow Down Your Keyword Research

Read: 4 minutes

Jan 17, 2018

How Clay Christensen's Jobs to be Done Theory Works in an Agency

Read: 3 minutes

Jan 16, 2018

EE20/20 Takeaways: The Hovering Boss, How Micromanagement Kills a Positive Culture

Read: 6 minutes

Jan 10, 2018

Ahrefs Top Pages Report 2.0 + FREE Template

Read: 3 minutes

Jan 3, 2018

Building Trust with Your Customers Online

Read: 5 minutes

Dec 27, 2017

Why 97th Floor Has a Book Club, and Your Company Should Too

Read: 6 minutes

Dec 20, 2017

5 Digital Marketing Mistakes That Will Put You on Santa’s Naughty List

Read: 8 minutes

Dec 19, 2017

What Are Millennials Expectations From Work? Not What You Think

Read: 4 minutes

Dec 13, 2017

What Marketers Should Know About Writers

Read: 5 minutes

Dec 6, 2017

5 Questions to Answer Before Starting a Video

Read: 3 minutes

Nov 29, 2017

Standing Out: A Picture is Worth a Thousand Words

Read: 3 minutes

Nov 22, 2017

Making the Most of Mobile

Read: 4 minutes

Nov 15, 2017

Keyword Cannibalization: What Is It, How To Find It, and What You Can Do About It

Read: 7 minutes

Nov 8, 2017

Using TF-IDF To Outrank Your Competition

Read: 4 minutes

Nov 1, 2017

Questions and Answers: How to Use Forms and Surveys for Marketing

Read: 3 minutes

Oct 26, 2017

[Vlog] 5 Things to Look at When You’re Doing Competitive Research

Read: 7 minutes

Oct 25, 2017

Trust: Why Your Company Needs It To Grow

Read: 2 minutes

Oct 19, 2017

[Vlog] On-Page Optimizations You Can Do Today (Part 5 of 5)

Read: 6 minutes

Oct 18, 2017

Troublemakers: Learning the Rules (So You Can Break Them)

Read: 6 minutes

Oct 17, 2017

Why We Don't Have a Ping Pong Table in Our Office

Read: 3 minutes

Oct 12, 2017

[Vlog] On-Page Optimizations You Can Do Today (Part 4 of 5)

Read: 6 minutes

Oct 11, 2017

3 Tips for Developing New Content When You’ve Hit a Creative Wall

Read: 4 minutes

Oct 5, 2017

[Vlog] On-Page Optimizations You Can Do Today (Part 3 of 5)

Read: 7 minutes

Oct 4, 2017

Who’s Your Audience: Leveraging Facebook Analytics

Read: 3 minutes

Sep 29, 2017

The Time David, Dharmesh, and Rand Made Me Pause and Reflect at INBOUND 2017

Read: 3 minutes

Sep 28, 2017

[Vlog] On-Page Optimizations You Can Do Today (Part 2 of 5)

Read: 4 minutes

Sep 27, 2017

Multiple Products, Multiple Messages, One Slick Email Campaign

Read: 3 minutes

Sep 21, 2017

[Vlog] On-Page Optimizations You Can Do Today (Part 1 of 5)

Read: 4 minutes

Sep 20, 2017

Why Design Matters: The Psychology of Design

Read: 6 minutes

Sep 19, 2017

Personal Development & Performance: How to Foster an Environment of Self-Improvement

Read: 4 minutes

Sep 14, 2017

[Vlog] 5 Frequently Asked Questions (Agency Edition)

Read: 3 minutes

Sep 13, 2017

Why Bing Users Shouldn’t Be Forgotten in Paid Search

Read: 2 minutes

Sep 12, 2017

[Webinar] Do This, Not That: Design for Non-Designers

Read: 7 minutes

Sep 6, 2017

Local Citations: What Are They, Why They Matter, Where & How Do I Get Them?

Read: 9 minutes

Sep 5, 2017

How to Bury Ripoff Report in 6 Months or Less

Read: 3 minutes

Jul 20, 2017

[Vlog] 5 Factors for Proper Forecasting

Read: 5 minutes

Jul 19, 2017

4 Tips for Acquiring Backlinks Through Guest Posting

Read: 6 minutes

Jul 18, 2017

ROWE and the Traditional 9–5 Workplace: Not as Mutually Exclusive as You Might Think

Read: 3 minutes

Jul 13, 2017

[Vlog] 5 Principles (with resources!) to Creating Great Content

Read: 2 minutes

Jul 11, 2017

[Webinar] Heat Mapping and Turning User Metrics into Actionable CRO Data

Read: 4 minutes

Jul 6, 2017

[Vlog] 5 SEO Metrics You Need to Worry About

Read: 4 minutes

Jul 5, 2017

Creating a Solid LinkedIn Advertising Strategy

Read: 5 minutes

Jul 4, 2017

What is TF-IDF?

Read: 4 minutes

Jun 29, 2017

[Vlog] 5 Tips for Creating Good Headlines

Read: 5 minutes

Jun 28, 2017

Email Marketing Metrics You Need To Track (and Which You Can Settle Down About)

Read: 5 minutes

Jun 22, 2017

[Vlog] 5 Tips to Google Search Like a Pro

Read: 6 minutes

Jun 21, 2017

Reaching Your Prospects at Every Stage of the Buyer’s Journey

Read: 5 minutes

Jun 20, 2017

True Leadership vs Being a Boss: Stop Managing Performance and Focus on Leading

Read: 1 minutes

Jun 15, 2017

AF Canyon Run Against Cancer | Why We Pledge 1%

Read: 1 minutes

Jun 15, 2017

[Vlog] 5 Things | How to Create a Killer Facebook Ad with Cinthia Packard

Read: 9 minutes

Jun 14, 2017

5 Easy Steps for a Killer Content Strategy

Read: 2 minutes

Jun 13, 2017

[Webinar] Rank Zero: Beating Your Competition with Featured Snippets

Read: 4 minutes

Jun 8, 2017

[Vlog] 5 Tips to Rethink or "Atomize" Your Content

Read: 4 minutes

Jun 7, 2017

Tips for Auditing Your Company's Wikipedia Content

Read: 12 minutes

Jun 6, 2017

Where to Begin with SEO

Read: 4 minutes

Jun 1, 2017

[Vlog] 5 Tools for Content Ideation

Read: 4 minutes

May 31, 2017

How One B2B Marketing Company Increased Conversions by 400% in 6 Months

Read: 5 minutes

May 25, 2017

[Vlog] 5 Tips to Connecting with Influencers

Read: 1 minutes

May 24, 2017

SMX London: 5 Google Analytics Hacks

Read: 5 minutes

May 18, 2017

[Vlog] 5 Things Missing from Your Content Strategy

Read: 8 minutes

May 17, 2017

20 Minutes to Expert: How to Perform Reliable Content Research When Time Isn't on Your Side

Read: 4 minutes

May 16, 2017

Maintaining a Vibrant Company Culture: Why You Should Hire, Promote, and Terminate Based on Values

Read: 3 minutes

May 11, 2017

[Vlog] 5 Tips to Hiring an Agency

Read: 6 minutes

May 10, 2017

Quick SEM Strategy: Using Google to Steal Business from Competitors

Read: 3 minutes

May 9, 2017

[Webinar] Blocking Spam Traffic Efficiently with Google Analytics

Read: 3 minutes

May 3, 2017

Why Maintaining Focus is Essential in an SEO Campaign

Read: 6 minutes

May 2, 2017

Why WeWork's Content Marketing Outlook is Incredible

Like what you're reading?

Get actionable digital marketing insights straight to your inbox.

STAY IN THE LOOP

Get the latest marketing insights and 97th Floor news sent straight to your inbox.

Categories

view all

Clients
Awards
Contact Us
Privacy