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20 Minutes to Expert: How to Perform Reliable Content Research When Time Isn't on Your Side

When I was just a young pup trying to make his way in the vast and often unforgiving wilderness of content marketing (yes, I’m talking about back in 2013), I often found myself assigned to write about topics that were, shall we say, not within my field of expertise. This was neither uncommon nor unexpected; after all, when your field of expertise consists of an encyclopedic knowledge of 90s-era animated superhero television shows and almost nothing else, then you should expect to work outside your comfort zone.

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