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Quick SEM Strategy: Using Google to Steal Business from Competitors

Imagine if you could find your competitors’ dissatisfied customers and market directly to them. Or imagine tactfully stealing away a portion your competitors’ business by specifically targeting consumers that were looking to switch products/services. Depending on your given industry, this may be far easier than you imagined. All it takes is some strategic keyword research, and you can quickly know exactly how to launch an SEM campaign that targets dissatisfied consumers.

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