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Low Hanging Fruit Keyword Audit

I often find myself jumping down SEO optimization rabbit holes in hopes of finding new ways to improve our clients’ overall organic performance. It was during one of these excursions that I found a new way to quickly identify keyword ranking opportunities across a given domain that could easily be implemented on a rolling basis. Similar to the page-specific TF-IDF optimization process implemented at 97th Floor, the low hanging fruit keyword audit — as I’ve come to call it — is based around the principles of semantic/keyword relevancy. Here’s a breakdown on what this process looks like:

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