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97th Floor Blog


97th Floor Introduces 97 X, a New R&D Department Led by Josh Moody

We at 97th Floor have always prided ourselves on our ability to innovate—to reach beyond the standard agency offerings and bring new skills and resources to the table. In the past, we have worked on several such projects, but our focus was on the agency side of things. We realized that if we wanted to become one of the top digital marketing agencies in the world, we needed to put all of our effort and focus towards that goal.

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97th Floor's CEO Chris Bennett Spoke at Share15

Yesterday, September 23, was the final day of BrightEdge’s Share15 conference in San Francisco. Share15 is a Content Performance Marketing event put on “for digital marketers, by digital marketers.” The conference is a specific opportunity for BrightEdge users to get hands-on. This year’s conference had speakers from several big players in the industry, including BrightEdge, Salesforce, Google, and many others.

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Jeff Harmon and Debunking the YouTube “Viral” Myth (#002)


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KPIs, Elephants and Protecting Your Web Presence

What the Zambian Government Can Teach Us About KPIs

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Getting Ready For Google+ w/ Mark Traphagen

I recently had a chance to catch up with Mark Traphagen, a guru when it comes to Google+. If you haven't had a chance to interact with or read any of Mark's ramblings online, you are missing out. Mark is currently the Director of Digital Outreach at Virante. I thought it would be a great chance to hear some of Mark's insights on what he's seen with Google+.

Q. When many in the industry think about Google+ they can't help but think of Mark Traphagen. What is it about Google+ that got you hooked?

A: I’m always fascinated by anything Google does. I jumped right on Buzz and Wave, and even though they both failed, I still enjoyed the brief ride. It’s just fun to watch Google experiment, innovate, shake and re-bake. But when Google+ showed up, I knew this was something different. We had been hearing rumors going back a year before the Google+ rollout of a Google social network that would be fully integrated into all of Google. When I actually saw Google+ (I got a beta invite on its third day) I knew they had something different.

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