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97th Floor Blog


How to Give Feedback to Graphic Designers

Talking about design, and giving feedback can be difficult. Sometimes it feels as though there’s a whole language you don’t know how to speak. And when you can’t find the words, it’s a challenge to get anything done the way you envisioned it in the first place. Here are a few pointers to help you communicate better with your designer so you can both end up in a place you’re proud of.

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The Marketing Octopus: What You Get With 97th Floor

Marketing teams should be like octopuses.

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Why 97th Floor Has a Book Club, and Your Company Should Too

Reading is a wonderful thing. It puts new ideas into your brain. It fosters creativity, new concepts and learning. It has taken me to some amazing places over the past few months. I have walked with Phil Knight around the world and into Japan to get a manufacturer for his future Nike shoes. I spent time with Ed Catmull at the Pixar campus learning how to overcome obstacles that stifle creativity. I won’t soon forget the lessons of extreme ownership from the streets of IRAQ with Navy SEAL officers Leif Babin and Jocko Willink. I took these journeys and many more with the 97th Floor book club.

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What Marketers Should Know About Writers

Quality writing is essential for most marketing strategies to be successful. That means marketers and writers need to work together to carry out their plans. Of course, results can vary widely, and if the collaboration between writer and marketer is poor, chances are the campaign will suffer. Communication between the two sides is certainly important, but shoddy cooperation usually stems from a lack of understanding.

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97th Floor and the NBA's Greatest: 4 Elements of a Magic Team

Once every few decades there is a team: a team so enviable in its greatness that you can’t help but feel magic every time you glimpse at them. In the NBA, you might remember teams like the ’14-’15 Golden State Warriors, the ‘95-’96 Chicago Bulls, and the ‘85-’86 Boston Celtics. Breaking down why these teams are so great is something people rarely do, but only by breaking down the “why” are we able to recreate a magic team in any environment.

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