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97th Floor Blog


5 Easy Minimalist Web Design Tactics

Minimalism is the art of less. Joshua Becker of Becoming Minimalist says, “minimalism is the intentional promotion of the things we value most and the removal of everything that distracts us from it.” When it comes to creating a minimalist website or minimalism in website design, it means more than just simplifying the design from a visual standpoint. The benefits of minimalism aren’t just aesthetic. These 5 minimalist approaches to web design directly affect the user experience for the better.

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Making the Most of Mobile

How many people do you know that don’t use a computer? You may be sitting in your office, looking around at your co-workers and thinking everyone uses a computer! Think a little harder though about your grandmother, wife or teenage son and how they access information today. Do they watch funny videos, read ebooks or shop on Amazon? Those that use the internet mostly for social media, shopping and entertainment are able to access all they need on a phone or tablet. That means that a large chunk of people visiting your site will never see the full desktop version. In fact, if your business is B2C in any way it is likely going to be viewed by a mobile audience even more than on a large monitor.

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