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97th Floor Blog

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Tool Time: 19 Tools To School The Fools

At 97th Floor, we constantly get asked the question, “What tools do you use to do that?”

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Conversion Killers in Copywriting

There’s a lot of work that goes into getting customers to the right page. But often you’ll find that once they’re there, they aren’t converting. That’s probably because you’re making a simple mistake that is killing all those leads. I’ll give you a list of five of those possible killers, but it’s up to you to crack the case and uncover the real reason your leads are not converting.

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Making Writers Better Marketers And Making Marketers Better Writers

I’ve had many a boss and worked for many a client, who didn’t invest much time, money, or resources into their company’s written content or their writers.

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Struggling for Inspiration: When Writer’s Block Happens to Non-Writers

If you’ve ever stared at a computer as you waited for inspiration to strike, you likely know the frustration of having a mind as blank as the screen in front of you. It happens to the best of us. Within the writing world, this has been given the now common term of writer’s block. Ask any writer what writer’s block is like and they’re bound to tell you about the headaches that accompany it. Even more stressful are those times when writer’s block strikes while a deadline looms ever so close.

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SEO Writing: How to Write for SEO in 2018

SEO Writing in 2018

Everyone’s always telling you content is king and that you need more written content in order to improve your SEO. But knowing that you need SEO content is one thing and knowing how to do it is another. With so much available information, and with Google constantly changing its algorithm (often more than once every day), navigating the perplexing, often-complex world of SEO writing can be a daunting task for even the best writers! Not to worry. In this article, I’ll tackle some of the most frequently asked questions about SEO writing and give you some SEO writing basics to help you write your way to the top of Google’s SERPs in 2018.

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