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Toyota Needs a New SEO

2008 Toyota SequoiaYou may not think the following is a big deal, as I won't be talking about top 10 rankings, but the number one spot, but when you are a company as large as Toyota and you don't rank number one for specific car searches, there is a problem in my opinion. If I was over web/marketing at Toyota I would not be pleased. *Im sure this is a timely post and in a month or two this will no longer be the case, but none the less I think it is a big deal.

Do the Following Searches in Google:

2008 Toyota Sequoia

2008 Toyota Land Cruiser

2008 Lexus 570

2008 Lexus lx470

2008 Toyota Tundra (this one is blew my mind with all the attention it is getting)

*there are plenty more

Like I said in about a month or so this shouldn't be the case, hopefully it isn't but the Tundra has been around for a long time and it still isn't number one. (Currently #3) You will see the same 5,6 sites poaching the traffic on alls searches, Edmunds, How Stuff Works, Auto Blog, etc...

I remember hearing the same thing about AT&T and Cingular getting criticism on the iPhone cause of the same thing happening in Google results.

This brand poaching would not be hard to beat. Most of these companies put out press releases on partnerships or on future products or vehicles, all they would need to do is put that press release on what will soon become the dedicated page for that product and throw some links to it from their homepage or another high profile page. Optimize the Title Tag to say something like,
"2008 Toyota Tundra Press Release" then after the product is public and ready for sale, switch the content with the new fresh content, and take "Press Release" out of the title tag.

I don't understand why Companies haven't figured this out. Google wants to rank you number one, if you create the product or service, it will not be difficult to rank. I would think that ranking for your brands, products and other proprietary info should be at the top of the list of the marketing team.

I can see an exception if companies don't want to officially say they are launching a certain product or partnership, you don't need to rank for 2015 Toyota Tundra right now, but if you have gone as far as to publicly release the information via Press Release, etc.. and there is no doubt as to whether you will be following through on the product, then throw up and page and get it number one, before everyone else does.

* I was logged out of personal, I checked multiple data centers, and like I said in a month or so hopefully this post isn't relevant anymore. But you may see varied results.

Chris Bennett

Chris Bennett is the Founder and CEO of 97th Floor.

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