Comprehensive Twitter Interest Category List

Updated November 8, 2021.

In planning new Twitter campaigns, it can be helpful to begin by scouring Twitter’s target interest lists. The topics you find in these interest lists can quickly turn into full-fledged ideas and solid directions for your campaign. You can use the topics you find to help target your campaigns to those users who will find them the most helpful and interesting. The comprehensive lists within the campaign engine use data from a vast number of tweets and lists to group the most relevant Twitter topics, thus helping marketers see what topics Twitter followers are most engaged with at the moment.

However, many brainstormers like to write out their campaigns on paper or in excel before creating a new campaign in the actual engine. Currently, the topic lists available outside of the actual Twitter campaign engine leave something wanting. They aren’t comprehensive or ordered in a way that is helpful in creating campaign plans, and therefore aren’t ideal for most marketers beginning a new Twitter campaign outside of the campaign engine. 

To solve this problem, we thought it would be helpful to have a quick reference to Twitter's interests as you brainstorm your campaign buildout. So, here it is. A list of Twitter's interest categories and sub-interests.

Before we begin with the list, let’s cover just a few Twitter campaign best practices:

• Twitter recommends that you do not have more than two interest categories per campaign or more than 10 sub-interests in one campaign. Interests are broken down into interest categories and sub-interests. Some interest categories have up to 25 sub-interests. When you select an interest category and run a campaign with many sub-interests, be sure to check it frequently and refine your sub-interest targeting to include only the best performers.
• When choosing more than one interest to target, be sure that the interests you choose are related. For example, if you are advertising for a golf shop, you can target golf and may include men's tops or men's pants. This way users aren’t confused by the content, and your campaign is able to target interested followers more easily.

Twitter Interest Category List

Categories

• Automotive
• Beauty
• Books and Literature
• Business
• Careers
• Education
• Events
• Family and Parenting
• Food and Drink
• Gaming
• Health
• Hobbies and Interests
• Home and Garden
• Law, Government, and Politics
• Life Stages
• Movies and Television
• Music and Radio
• Personal Finance
• Pets
• Science
• Society
• Sports
• Style and Fashion
• Technology and Computing
• Travel

Categories and Sub-interests

Automotive

• Automotive news and general info
• Car culture
• Convertibles
• Hybrid and electric vehicles
• Luxury
• Minivans
• Motorcycles
• Off-road vehicles
• Performance vehicles
• Sedans
• SUV’s
• Trucks
• Vintage cars

Beauty

• Body art
• Face care
• General info
• Hair care
• Make-up and cosmetics
• Perfumes and fragrances
• Shaving and grooming
• Skin care
• Spa and medical spa
• Tanning and sun care

Books and Literature

• Biographies and memoirs
• Books news and general info
• Business and finance
• Comics
• Cookbooks, food, and wine
• Health, mind, and body
• Mystery and crime
• Nonfiction
• Politics and current events
• Romance

Business

• Advertising
• Biotech and biomedical
• Business news and general info
• Business software
• Construction
• Entrepreneurship
• Government
• Green solutions
• Human resources
• Investors and patents
• Leadership
• Marketing
• Nonprofit
• Small business
• Technology

Careers

• Career news and general info
• Job fairs
• Job search
• U.S. Military

Education

• Adult education
• College life
• Education news and general info
• Graduate school
• Homeschooling
• Language learning
• Online education
• Special education

Events

• Entertainment awards
• Holidays
• Movie festivals
• Music festivals and concerts
• Political elections
• Sporting events
• Tech tradeshows

Family and Parenting

• Babies and toddlers
• Daycare and preschool
• Elder care
• Parenting K-6 kids
• Parenting teens

Food and Drink

• American cuisine
• Barbecues and grilling
• Bars and nightlife
• Beer
• Cajun and Creole
• Chinese cuisine
• Cocktails and beer
• Coffee and tea
• Cooking
• Desserts and baking
• Dining out
• Ethnic foods
• Fast food
• Fine dining
• Foodie news and general info
• French cuisine
• Italian cuisine
• Japanese cuisine
• Liquor and spirits
• Mexican cuisine
• Vegan
• Vegetarian
• Wine

Gaming

• Board gaming
• Computer gaming
• Console gaming
• Gaming news and general info
• Mobile gaming
• Online gaming
• Roleplaying games

Health

• Health news and general info

Hobbies and Interests

• Arts and crafts
• Astrology
• Birdwatching
• Boating
• Cartoons
• Celebrity fan and gossip
• Chess
• Cigars
• Comedy
• Dance
• Design
• Drawing and sketching
• Exercise and fitness
• Freelance writing
• Gambling
• Genealogy
• Guitar
• Jewelry making
• Modeling
• Needlework
• Painting
• Paranormal phenomena
• Performance arts
• Photography
• Sci-fi and fantasy
• Scrapbooking
• Screenwriting
• Shopping
• Stamps and coins

Home and Garden

• Appliances
• Entertaining at home
• Gardening
• General info
• Home repair
• Interior decorating
• Landscaping
• Remodeling and construction

Law, Government, and Politics

• Commentary
• Conservative
• Government resources
• Legal issues
• Liberal
• Nonpartisan
• Politics

Life Stages

• Auto intenders
• College students
• Dads
• Empty nesters
• Moms
• Newlyweds
• Veterans

Movies and Television

• Action and adventure
• Animation
• Bollywood
• Business and news
• Comedy
• Documentary
• Drama
• Foreign
• Horror
• Independent
• Movie news and general info
• Music
• Reality TV
• Romance
• Sci-fi and fantasy
• Sports themed

Music and Radio

• Alternative
• Blues
• Christian and gospel
• Classical
• Country
• Dance
• DJs
• Electronic
• Hip hop and rap
• Indie spotlight
• Jazz
• Latino
• Metal
• Music news and general info
• Pop
• R&B and soul
• Reggae
• Rock
• Talk Radio
• Venues
• World

Personal Finance

• Banking
• Beginning investing
• Credit, debit, and loans
• Financial news
• Financial planning
• Hedge Funds
• Insurance
• Investing
• Mortgage
• Mutual funds
• Options
• Real estate
• Retirement planning
• Stocks
• Tax planning

Pets

• Birds
• Cats
• Dogs
• General info
• Horses
• Reptiles

Science

• Biology
• Chemistry
• Geography
• Geology
• Physics
• Science news
• Space and astronomy
• Weather

Society

• Dating
• Divorce support
• Marriage
• Senior living
• Weddings

Sports

• Action sports
• Auto racing
• Baseball
• Bodybuilding
• Boxing
• Canoeing and kayaking
• Climbing
• College basketball
• College football
• Cricket
• Cycling
• Fantasy sports
• Figure skating
• Fishing
• Golf
• Horse racing
• Hunting and shooting
• Ice hockey
• Martial arts
• Mountain biking
• NASCAR racing
• NBA basketball
• NFL football
• Olympics
• Paintball
• Poker
• Power and motorcycles
• Rodeo
• Rugby
• Running and jogging
• Sailing
• Scuba diving
• Skateboarding
• Skiing
• Snowboarding
• Soccer
• Sporting goods
• Sports news
• Surfing and bodyboarding
• Swimming
• Table tennis and ping-pong
• Tennis
• Volleyball
• Waterskiing and wakeboarding

Style and Fashion

• Baby apparel
• Dresses and skirts
• Fashion
• Jewelry
• Kids' apparel
• Men's accessories
• Men's bags
• Men's beachwear
• Men's formal wear
• Men's jeans
• Men's outerwear
• Men's pants
• Men's shoes
• Men's tops
• Sunglasses
• Watches
• Woman's tops
• Women's accessories
• Women's bags
• Women's beachwear
• Women's intimates and hosiery
• Women's jeans
• Women's outerwear
• Women's pants
• Women's shoes
• Women's tops

Technology and Computing

• Animation
• Antivirus
• Cameras and camcorders
• Cell phones
• Computer certification
• Computer networking
• Computer programming
• Computer reviews
• Data centers
• Databases
• Enterprise software
• Graphic software
• Home entertainment
• Linux
• MacOS
• Mobile
• Network security
• Open source
• PC support
• SEO
• Startups
• Tablets
• Tech news
• Video conferencing
• Web design
• Windows

Travel

• Adventure travel
• Africa
• Air travel
• Asia
• Australia and New Zealand
• Bed and breakfasts
• Business travel
• Camping
• Canada
• Caribbean
• Cruises
• Eastern Europe
• Europe
• France
• Greece
• Hawaii
• Honeymoons and getaways
• Hotels
• Italy
• Japan
• Las Vegas
• Luxury travel
• Mexico and Central America
• National parks
• South America
• Theme parks
• Travel news and general info
• Traveling with kids
• United Kingdom

There is no replacement for planning good targeting into your campaigns, and thereby getting your content in front of those users with the greatest chance of converting. Well, now you can sleep well at night with the knowledge that you are planning smart campaigns with a reference list that leans on data, targets interested followers, allows you to plan more efficiently, and just generally makes your job a whole lot easier. We hope you enjoy using this Twitter interest category list as a reference guide in creating your next campaign, and never feel those same frustrations ever again.