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Started in 2017, Mastermind was founded as a way to create memorable experiences with our clients. From listening to world-renowned speakers like Seth Godin, to experiencing some of the most beautiful scenery Utah has to offer, Mastermind has been a hit.

In 2021, Mastermind is going to be like no other experience.

Sundance Mountain Resort

Sundance Resort

In 1969, Robert Redford bought the land nestled in the heart of the Wasatch Mountains now known as Sundance with the vision of creating a place committed to the balance of art, nature and community.


World-Class Lodging

Your invite to Mastermind 2021 includes two nights (Monday & Tuesday) at Sundance Mountain Resort, at no cost to you. Each guest will have their own private room just steps away from our activities.

Mastermind 2020 Dining

Fine Mountain Cuisine

Sundance Mountain Resort is well known and celebrated for its culinary experiences. As a guest of Mastermind 2021, all of your meals will be provided at no cost.

Learn & Connect

Mastermind 2021 will consist of a limited invite-only guest list. That means you'll have plenty of time to build relationships and learn from other marketing leaders like yourself. You'll also be able to spent time with leadership and other team members of 97th Floor.

Throughout Mastermind you'll have opportunities to join expert-led discussions in some of the most pressing issues you face as a leader.

Connect with Marketing Leaders

Experience Sundance

Let's face it, with everything that has been going on, you deserve some outdoor time this fall. We want to make sure you have plenty of time during this retreat to mentally reset and really have some fun.

All of the following activities will be available to attendees. 

Horseback Riding

Horseback Riding

Enjoy scenic guided rides through aspen groves, beautiful alpine meadows, cascading waterfalls and beautiful pine trees.


Guided Hikes

Sundance offers over 10 miles of alpine trails for the beginner to the expert hiker.


Scenic Lift Ride

Experience panoramic views of the mountain as you glide to the top of Ray’s Summit on a Scenic Lift Ride.


Sundance Zip Tour

The Sundance ZipTour is one of the most exciting and scenic zip tours in the world, boasting over 2,100 feet of vertical drop — the most of any zip line tour in the United States.


Art Studio Classes

Take away a lasting memory of your Sundance visit. Choose from single-session workshops in jewelry making, wheel-thrown pottery, journal making, watercolor, acrylic or oil painting, printmaking or drawing.

Mountain Biking

Mountain Biking

Sundance offers 25+ miles of lift-serviced, single-track mountain biking with exciting terrain and breathtaking vistas. Beginner biking classes will also be available.

Yoga at Mastermind 2020

Yoga at Sundance

Whether you are new to yoga, a seasoned yogi or simply eager to try something memorable, yoga at Sundance is a unique and inspiring experience for everyone.

Robert Redford Screening Room

Movie Nights

Enjoy private movie nights in the historic Robert Redford Screening Room. Built in 1987, the room was built to showcase the work of the Sundance Institute Lab and the Sundance Film Festival.

Sundance Spa


Relax, unwind and heal. Treat yourself to an array of spa treatments that will feed the soul and help re-energize and rejuvenate your mind, body and soul.

Spa treatments are an option to guests, but are not included in your Mastermind registration.

Register for Mastermind

August 23-25, 2021

This year Mastermind is invite-only and is for active clients and partners. Please only register if you've received an invite from 97th Floor. Due to the intimate size of this year's retreat, we have limited spots available so please register ASAP to guarantee your spot. 

Register Now


Schedule2021-2 (1)