mas·ter·mind | \ ˈma-stər-ˌmīnd 97th Floor’s Mastermind is an annual marketing leadership conference located in beautiful Park City, Utah. Marketing leaders will spend two days participating in expert-led discussions on marketing strategy, listening to marquee keynote speakers, receiving training, and collaborating with peers.
Ryan is a #1 NY Times Bestselling Author with staples like:
The Obstacle Is the Way,
Trust Me, I’m Lying,
Ego Is the Enemy, and
Other books about marketing culture and the human condition.
Ryan has directly influenced Super Bowl-winning teams like the New England Patriots, NBA Champions like the San Antonio Spurs, and Olympic Gold Medalists, as well as sitting Senators, military leaders and some of the biggest and most important companies in the world like Google, Twitter and Microsoft.
Discussion Topics
A true mastermind comes from open discussion and engaged brainstorming. This is why one of the core pillars of Mastermind are the intimate, expert-led discussions we hold. Example topics we’ll discuss include:
Marketing tech stacks
Ultra-targeted content creation
Performance vs. brand marketing
Leadership and building high-performing teams
Establishing thought leadership
Brainstorms and continual innovation
And more!
Register
Itinerary
FAQs
What’s included with a Mastermind ticket?
We’ve gone to great lengths to ensure that everything is taken care of once you arrive. A Mastermind 2022 ticket gives you the opportunity to listen to Ryan Holiday, connect with other brilliant marketing leaders and grow as a professional. In addition, it includes Breakfast, Lunch and Dinner each day, a room in one of Park City’s finest resorts, and unforgettable activities.
How many attendees will be there?
Mastermind is an intimate event with the purpose of keeping it small enough to have true collaboration and participation from everyone. There will be ~65 attendees and an additional ~15 97th Floor employees there to facilitate and lead discussions.
What should I wear?
Dress is casual, whatever you’ll be most comfortable wearing. We recommend bringing some warm wear to match the Fall weather.
Is Mastermind just a Marketing Vacation?
Sort of? We’ll be meeting in one of the most beautiful mountain resorts in the world, eating incredible food and meeting with our marketing friends. That said, the bulk of the time will be spent hard at work collaborating, workshopping and discussing ways to improve and better do our jobs.
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