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Mastermind 2022

October 3-5

mas·​ter·​mind | \ ˈma-stər-ˌmīnd
97th Floor’s Mastermind is an annual marketing leadership conference located in beautiful Park City, Utah. Marketing leaders will spend two days participating in expert-led discussions on marketing strategy, listening to marquee keynote speakers, receiving training, and collaborating with peers.

Marketers from the worlds largest brands.

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Keynote Speaker: RYAN HOLIDAY

Ryan is a #1 NY Times Bestselling Author with staples like:

  • The Obstacle Is the Way,
  • Trust Me, I’m Lying,
  • Ego Is the Enemy, and
  • Other books about marketing culture and the human condition.

Ryan has directly influenced Super Bowl-winning teams like the New England Patriots, NBA Champions like the San Antonio Spurs, and Olympic Gold Medalists, as well as sitting Senators, military leaders and some of the biggest and most important companies in the world like Google, Twitter and Microsoft.

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Discussion Topics

A true mastermind comes from open discussion and engaged brainstorming. This is why one of the core pillars of Mastermind are the intimate, expert-led discussions we hold. Example topics we’ll discuss include:

  • Marketing tech stacks
  • Ultra-targeted content creation
  • Performance vs. brand marketing
  • Leadership and building high-performing teams
  • Establishing thought leadership
  • Brainstorms and continual innovation
  • And more!



Agenda (2)


What’s included with a Mastermind ticket?

We’ve gone to great lengths to ensure that everything is taken care of once you arrive. A Mastermind 2022 ticket gives you the opportunity to listen to Ryan Holiday, connect with other brilliant marketing leaders and grow as a professional. In addition, it includes Breakfast, Lunch and Dinner each day, a room in one of Park City’s finest resorts, and unforgettable activities.

How many attendees will be there?

What should I wear?

Is Mastermind just a Marketing Vacation?