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The SEO Strategist's Playbook for Enterprise Sites

From Some of Our Industry’s Smartest SEO's



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For over 18 years, 97th Floor teams have worked alongside brilliant organic-forward CMOs and SEO leaders on some of the internet’s most complicated websites.


Here are the top challenges these experts face:


  • Balancing organic growth potential and execution viability.
  • Comprehending and prioritizing opportunities with sites of this size and complexity.
  • Effectively convincing top-level leadership of organic potential.
  • Efficiently communicating dev teams of product-level impact on organic.
  • Building content and link authority at scale


We get it—we’ve faced these challenges too. As we’ve discovered methods, tools, and practices to overcome these—we’ve compiled them into this playbook that’ll make titanic SEO tasks more tasteful.  


Reading this playbook, you'll walk away with templates and tools we've never before released publicly; and new implementation and communication techniques to fire up your SEO strategy.


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Crystal J Carter

Head of SEO Communications at Wix

danny profile

Danny Allen

VP Marketing at 97th Floor

Emma Lammi

Emma Lammi

Content and Brand Strategist at 97th Floor


John Crockett

Director of SEO at Ancestry


Josh Moody

Executive Director of Palomar at 97th Floor


Kellie Gibson

Product Marketing Manager at Ziff Davis

Sam Oh

Sam Oh

VP of Marketing at Ahrefs


Tom Capper

Senior Search Scientist at Moz

Trent Howard

Head of Partnerships at 97th Floor