97th Floor created a strategy specific to Blendtec and their needs. This strategy included:
- In-depth keyword and audience research
- Brainstorming valuable content
- Developing an eye-catching design to function as usable customer resource
The research indicated a definite overlap between blender shoppers and Buffalo Wild Wings enthusiasts. Specifically, creating copycat versions of the various sauces available at Buffalo Wild Wings was a point of interest.
97th Floor worked to develop the best copycat sauce recipes a blender could produce, and then turned that information into an eye-catching infographic. This infographic provided the right audience with shareable content, which increased both short and long-term brand awareness.