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Blendtec

Give your customers content they’ll be excited to use

Sometimes, entertaining content doesn’t necessarily mean effective. If your site isn’t giving your target audience something they can use, then even the most diverting content will eventually peter out. On the other hand, if your content is providing valuable solutions in an appealing way, you can be sure that your customer base (and those they share the content with) will keep coming back for more.

 

Blendtec was in just such a predicament. They’d gone viral with their famous “Will It Blend?” marketing campaign, but now they needed a more sustainable way to bring in qualified traffic to their site. 

 

And that’s what 97th Floor gave them.

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In this case study, we take a closer look at the campaign we used to build an extremely effective and valuable piece of content designed to better connect Blendtec with their audience. Our strategy includes:

 

  • In-depth keyword and audience research
  • Brainstorming valuable content
  • Developing an eye-catching design to function as usable customer resource

 

Give your customers content they’ll be excited to use, with an effective, targeted marketing strategy from 97th Floor. We helped turn Blendtec’s site into a hub of organic traffic, and we can do the same for you. 

 

Request a case study today, and see the recipe we used to make it happen. 

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