DuPont is one of the world’s leading manufacturers of an ingredient that can be found in everything from toothpaste, to cosmetics, to salad dressing, to chocolate milk. This ingredient is called carrageenan.
Even though the FDA, the USDA, and other food regulatory agencies around the world have said that carrageenan is a completely safe food ingredient, some people still believe that it is a deadly inflammatory agent.
These opposing voices were few and far between, however, they were loud enough to threaten the DuPont reputation, particularly where social media was concerned. In an effort to offset some of the undeserved negativity that had become attached to their product, DuPont hired 97th Floor to help them promote honest conversation about carrageenan.
