eFileCabinet is a document management SAAS company. They came to 97th Floor seeking an increase in quality bottom of the funnel leads. We began by taking a holistic look at the customer experience and optimizing it from top to bottom. As we reached the bottom of the funnel, we decided it would be most effective to zero in on the visitors already coming to eFileCabinet’s demo request page, and uncover ways to encourage users to fill out the form more frequently. 97th Floor recommended conversion rate optimization (CRO) as the most beneficial strategy in discovering what changes would inspire more visitors to take that action.
