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You need a hyper-targeted, multi-pronged content strategy

Pulling in qualified traffic to your site can be difficult. But when your business is in a state of transition, and your product offering is professional-level tech, it can be close to impossible. In these cases, casting a wide net just isn’t enough. Instead, you need a hyper-targeted, multi-pronged content strategy designed to entice the right audience, and put them on the path to sales.

And that’s exactly what Gigamon got.



In this case study, we take a closer look at the steps we took to help get Gigamon to where it is today. This includes:

  • Competitor analysis
  • Keyword research
  • TF-IDF analysis 
  • Content creation 
  • Off-page link building efforts

Your brand is here. Your customers are there. 97th Floor can help you close the gap. A multi-faceted content marketing and SEO strategy from 97th Floor worked wonders for Gigamon, and we can do the same for you. 


Request the case study today, and see how we made it happen. 


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