From July 2017 through January 2019, Gigamon saw an organic traffic increase of 450% to their blog, and a 42% increase in organic site traffic overall. This was despite the fact that the site was in the process of migrating and the company was in a state of transition.
But where the real returns happened was in the quality of the traffic. 97th Floor's strategy of developing compelling and informative content was capturing the kind of visitors who want to take the next steps. And as such, organic traffic was turning into actual revenue.