Gigamon is a tech company that helps businesses get the most out of their various network monitoring solutions.
Even though Gigamon specializes in helping businesses better direct their network traffic, they were having some trouble directing organic internet traffic to their site. At the same time, Gigamon was transitioning from a public to a private company and migrating to a new site, and even their traditional traffic levels were taking a dive. Add to that fact that Gigamon was offering a very tech-heavy solution to a complex set of professional-level problems. The end result was that reaching qualified leads was going to take more than a ‘cast a wide net’ approach.
When they came to 97th Floor, Gigamon wanted a solution that would allow them to ride out these changes and not only bounce back, but surge forward.
