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Nutrition Corp

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Situation

Nutrition Corp was created to take the hassle out of healthy eating. As a premier organic meal delivery service with over 1,500,000 healthy meals delivered in just the last eight years, Nutrition Corp (through the Fresh N’ Lean and IONutrition brands) provides fully organic options made from scratch.

 

The product was top-quality. The service was reliable. But they hadn’t established a powerful digital presence to effectively connect with potential customers online. That was problematic, because it meant that they weren’t helping customers and they weren’t hitting their goals. Specifically, they wanted to keep growing their Fresh N’ Lean brand, and they needed to really accelerate growth with IONutrition. 

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Strategy

97th Floor created an SEO strategy to help Nutrition Corp develop a powerful digital presence.

 

The first step in this strategy was turning to online review sites. Online reviews serve an important function: They give customers a chance to evaluate a business before they try it. And while businesses also benefit from good reviews, sometimes it’s the review sites themselves that provide the real boost.

 

Working with the client, we helped Nutrition Corp (through the Fresh N’ Lean and IONutrition brands) establish a presence on some of the most popular review sites. Then, as existing customers reviewed the company, those reviews tied back to various Nutrition Corp landing pages. Authority came rolling in. And not surprisingly, search engines started to take notice.

Results

By incorporating review sites into a custom SEO strategy, 97th Floor gave Nutrition Corp the authority boost it needed to reach the first page of search engine results. Within just six months, the number of Nutrition Corp keywords ranking in positions 1-3 had increased by 148%. Within that same six-month time period, organic traffic increased by 122%. And along with the traffic increase, conversions also saw a significant jump; IONutrition saw a 182% increase, and Fresh N Lean conversions jumped a staggering 315%, year over year. 

Today Nutrition Corp is ranking on the first page of search engine results. This means more traffic to their site, more customers, and more people enjoying a healthier lifestyle.