97th Floor created an SEO strategy to help Nutrition Corp develop a powerful digital presence.
The first step in this strategy was turning to online review sites. Online reviews serve an important function: They give customers a chance to evaluate a business before they try it. And while businesses also benefit from good reviews, sometimes it’s the review sites themselves that provide the real boost.
Working with the client, we helped Nutrition Corp (through the Fresh N’ Lean and IONutrition brands) establish a presence on some of the most popular review sites. Then, as existing customers reviewed the company, those reviews tied back to various Nutrition Corp landing pages. Authority came rolling in. And not surprisingly, search engines started to take notice.