Outback Wilderness Therapy is giving teenagers in crisis therapeutic experiences that change lives for the better. Despite the noble cause and stalwart reputation, Outback Wilderness Therapy was struggling to get leads for their expeditions. Resting on their reputation in the community was not bringing in the leads or conversions it once had, eventually leading them to hit record lows during the historically high season. Outback Wilderness Therapy had worked with agencies before, but they hadn’t seen returns that justified faith in third-party help. They needed a partner that understood their needs and could execute a strategy to pull them out of their rut.
