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Give your content the kind of staying power that will grow your business.

It’s a sad fact of life, but everything ages — and that goes for the content on your site. And when it does, the positive traffic it once brought in by the terabyte could slow down to a virtual trickle. But wouldn’t it be nice if you could populate your site with content that’s forever young? We’re talking about the kind of content that not only remains relevant, but that actually grows your organic traffic over time. Now that’s a fountain of youth worth pursuing. 


Progenexx was experiencing a decline in traffic, and they needed a new approach to their content — one that would allow them to connect with customers effectively not only today, but also well into the future. They needed content with staying power, backed by the kind of links that would ensure enduring search engine visibility.


97th Floor knew how to make it happen.



In this case study, we take a closer look at the campaign we used to build effective site content for Progenex, and how we cooked lasting relevance into the recipe. Our strategy includes:


  • In-depth keyword research
  • Detailed content ideation
  • Coordinated writing and design work
  • Superior internal and external link building 


Give your content the kind of staying power that will grow your business, with an effective and customized content marketing strategy from 97th Floor. It helped Progenex turn around their downward traffic trends, and it can do the same for your brand. 


Request the case study today, and see how we made it happen. 


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