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    Solo.io

    26% (1)
    1-2
    2-4

    Situation

    Solo.io is an Application Networking Platform enabling companies to take the next step in their cloud journey. 

    Solo came to 97th Floor for help increasing brand awareness and MQLs.

    Existing campaigns performed poorly because the campaigns lacked mid-funnel focus to nurture conversion.

    We needed a strong full-funnel strategy to increase leads for Solo at low cost.

    Screenshot 2023-03-02 at 12.18.21 PM

    Strategy

    Our team started by conducting in-depth persona research to understand the tone and messaging that would resonate with Solo.io's target audience.

    We then developed and pitched a full-funnel LinkedIn campaign that would target these personas for Solo’s two main products: Legacy API Gateway and Gloo Mesh.

    The campaign relied on eBook downloads, a webinar and demo requests to move buyers down the funnel towards becoming leads.

    Solo.io would deem the campaign successful if we achieved a CPL under $200. 

    Results

    Across a four month campaign term, we generated:

    • 246 leads
    • at a cost per lead of $141

    These results reflect a 26% increase in total leads and a 29% decrease in total cost per lead for Solo.

     

    Screenshot 2023-03-02 at 12.04.09 PM

    By using personas to map the customer journey, Solo.io's revamped full-funnel strategy increased leads at a significantly lowered cost.
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