97th Floor designed a strategy to help increase Tomorrow Sleep’s organic traffic. This strategy included:
- Optimizing existing pages for valuable keywords and semantic analysis terms
- Creating new optimized content built with customer interest in mind
- Using link building to improve off-page optimization
- Incorporating design elements to improve engagement
- Leveraging influencers to improve reach
97th Floor did the homework, found out what kinds of things mattress shoppers were interested in, and then crafted engaging content that would draw in the visitors and keep them there long enough to see what Tomorrow Sleep was all about. Because words on a page can get boring, 97th Floor used infographics to spice up the content and keep it fresh. They then brought in influencers to help get the right conversations going in the right places. 97th Floor implemented a full-scale, detail oriented digital content strategy, and in so doing, put Tomorrow Sleep’s traffic woes to rest.