Upright Pose produces electronic posture correction devices. Like most companies Upright Post is working to increase their bottom line, company revenue. Upright Pose needed to expand reach to new audiences by positioning themselves as the leading expert on body posture. With an internal marketing team in place, much of the messaging was being refined, but they knew that the expertise from 97th Floor would really help turn their vision into a strategy.
To help Upright Pose accomplish their goals, 97th Floor would need to take Upright Pose from being a provider to a thought leader. Analysis of competitors within the space pulled in a large database of keywords, which were then narrowed down by their volume and engagement metrics. With a pool of keywords selected, 97th Floor knew what pieces of content would gain most attention and turn Upright Pose into a thought leader. 97th Floor optimized existing pages using the proprietary software to uncover optimizations for both semantics and internal links. This same research guided the creation of new pages that they knew would be highly beneficial for the target audience.
