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Venafi provides world-class machine identity management to prevent application outages and security breaches for some of the largest enterprises in the world. They came to 97th Floor for an organic strategy to boost their rankings and organic sessions.

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97th Floor teams performed in-depth competitive and keyword research, with the use of our patent-pending software Palomar, to identify KWs with the shortest ramp to higher rankings and increased traffic. We maximized opportunities to improve rankings by looking at the specific needs of each individual keyword and that SERP. Using semantic content optimizations, we increased rankings for Venafi’s target pages.


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After one year of working with 97th Floor, the percentage of Venafi’s focus keywords ranking in positions 1-3 increased to 14.5%, many of these ranking pages showing an increase in sessions of up to 393%. 

Venafi's improved rankings brought more organic traffic and potential customers to their site.