The supplement space can be competitive, costly, and littered with compliance issues. Adjusting bids higher would have drastic results. Too high a bid and we can expect an unprofitable ROAS, and too low would mean poor visibility and too little conversions to justify the management. 97th Floor pivoted from a manual shopping campaign to a smart shopping campaign, which leans into Google’s AI to set correct bids for a profitable ROAS. 97th Floor provided minor tweaks to the ads themselves, which, when combined with the smart shopping campaigns, lead to a record-breaking ROAS for Zhou Nutrition.