Pulling in qualified traffic to your site can be difficult. But when your business is in a state of transition, and your product offering is professional-level tech, it can be close to impossible. In these cases, casting a wide net just isn’t enough. Instead, you need a hyper targeted, multi-pronged content strategy designed to entice the right audience, and put them on the path to sales.
The journey from early sales automation tool to industry defining B2B juggernaut isn’t one that happened overnight, and it’s certainly not one that Salesforce traveled alone. In fact, they had some help — specifically, they had a digital marketing strategy custom designed to put their advanced services in the hands of the businesses that need them.
You guessed it. They had 97th Floor.