Today’s marketing isn’t what it was twenty, ten, or even five years ago. It’s no longer enough to just put your product in front of your audience and wait for the customers to come rolling in. Modern marketing efforts require a multifaceted approach across a range of media.
We want to help you reach your goals, and we can’t do that if we don’t understand what you’re all about. That’s why before we ever give you a pitch, we take the time to get to know your business. Studying up on historical efforts and data, along with current efforts, team structure, goals, and more, gives us the foundational material we need lay a solid foundation for your upcoming marketing strategy.
When it comes to digital marketing strategies, there is no one-size-fits-all solution. After all, every company is different. And that means in order to be effective, every strategy should be different as well. That’s why, when creating recommendations, we work closely with you to clearly understand your specific pain points and desired outcomes. Then, once we’re all on the same page, we work together to build a customized contract, laser-focused around your unique needs.
We want to give you the best resources to reach your goals, and that includes pairing you up with the right marketing team. When choosing your team, we consider a variety of factors, including knowledge, work experience, and even personal interests (because a passionate marketer is an effective marketer). The end result? A potent marketing force, hand picked to provide you with the best results for your unique brand.
Every team at 97th Floor employs the full range of marketing experts. So, when you commit to working with us, you get organic marketing professionals, paid-marketing (PPC) specialists, talented graphic designers, and experienced content managers who know what kind of copy connects with best with your audience. We then tie them all together with a big-picture focused campaign manager who understands marketing strategy, inside and out.
We want you to think of your team as your guide, and that means we’re here to do more than just get you to where you want to be. The best guides are also teachers, and that’s why we take the relationship beyond simply fulfilling contracts and hitting KPIs. We want to be your agency partner in all things digital, and that takes effective communication.
With 97th Floor, you’ll never feel left out of the loop. In addition to regular emails, we hold weekly meetings to keep you updated on everything we’re doing to get you the right results. We know the lay of the land, but we’ll help you understand it as well. Thanks to our culture of transparency and communication, we’ll make sure that you’re always a key player in your marketing strategy.
Our Results Only Work Environment (ROWE) means that every employee is held accountable to the results they achieve for clients. That’s all we focus on, because ultimately, that’s what really matters. When you work with us, you get people on your side who know how to get the job done — instead of people who know how to fill a desk from 9 to 5 on weekdays.
You want results, and so do we. And that’s why we make results our primary focus in everything we do.