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#20Helps 2019. An Invitation to Connect.

As each year comes to an end, we all draw our minds to what’s next.

But in the twilight between today and 2020, we at 97th Floor kick off our annual #20Helps campaign. The campaign was launched five years ago with a simple challenge: Demonstrate the positive power of money by setting aside a $20 bill for good.

We love the #20Helps campaign because it allows us to fulfill our mission of giving back. Being a Pledge 1% organization gives us many opportunities to share with our local and global community. We love that we can add #20Helps to our list of charity doings!

On the fifth year anniversary of #20Helps, we thought to tackle one of the biggest problems in today’s day and age. We thought, how can we use this campaign to connect people together?

This year, #20Helps is an invitation to connect.

As the years pass us by a $20 dollar bill doesn’t go as far as it used to. But when gifted with the love and attention that only comes through a genuine human connection, $20 can impact lives.

Here are a few ideas we thought of to make the most out of #20Helps this year:

  • A bag of groceries for a neighbor
  • Movie tickets (and baby sitting) for new parents
  • Ice cream and a listening ear for a friend
  • Lunch with a struggling friend
  • Buy something at a kid’s lemonade or hot cocoa stand
  • Help fill up a tank of gas
  • Extra snacks for your coworkers
  • A fine dark chocolate bar for your friend on a diet
  • A large tip for your kind rideshare driver
  • Helping someone who didn’t know it was “cash only”
  • A book you loved to help a struggling friend


We’d love to see what you come up with! Share your story using the hashtag #20Helps and track your impact with the #20Helps app (iOS) (Android).

Brandon Hassler

Brandon Hassler is the SVP of Marketing at 97th Floor.

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